Acumen is our in-house research division solely dedicated to uncovering the digital video trends, motivations, and consumption habits of young audiences across all the major platforms. Through the use of the Acumen Panel—our proprietary research asset made up of 2,000+ teens and Millennials—we are able to not only inform our own content development, but also help our partners better navigate the digital video space.

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Acumen Panel

The Acumen Panel is DEFY’s proprietary assemblage of over 2,000 consumers—primarily teens and Millennials—who shed light on burning questions from our internal teams and client partners. Our weekly conversations with these consumers help us create content, build technology, and forge bonds well beyond the view.

Put Acumen to work for you


We offer our partners custom complimentary surveys and access to our panel to ask the questions they want to know.

Inform your ad creative

Competitive Research

Determine the impact of your branded content

Brand Affinity

Acumen Report

DEFY is able to effectively reach and program to millions of young people every day because we have deep intelligence on what makes the elusive youth audience tick.

With this extensive annual report we guide ourselves, our partners and the media space at large through the youth market. A marriage of qualitative and quantitative tactics including hundreds of hours of in-person interviews builds a report answering the “why” behind the evolution of youths’ media habits.

View the latest report