Acumen Insights

Media is changing fast, but young people are changing faster.

Acumen Insights is our research and insights portal that features the best studies and articles from recognized leaders and publications in the youth space. It’s purpose is to be a central location for our partners to access the best youth research available—enabling them to make informed marketing decisions and stay relevant to today’s young audiences.

October 20, 2017 in Acumen Insights

Millennial Digital Music and Digital Communication Trends

Nielsen’s Millennials on Millennials Report examined the digital music and digital communication trends of persons age 18 to 34. The researchers found that Millennials continue to spend more time on…

Read More
October 20, 2017 in Acumen Insights

Mobile Gameplay Across Generations

Research conducted by AdColony in their Consumer Sentiment Survey examined mobile gameplay behavior amongst various generations.  They asked respondents questions about mobile preferences and behavior. The researchers found that 29…

Read More
October 20, 2017 in Acumen Insights

Teen Brand Preferences and Media Consumption

Piper Jaffray surveyed 6,100 teens in 44 U.S. states. The researchers asked about their favorite brands, restaurants, social media platforms, and daily video consumption. The top clothing brands for teens…

Read More
October 9, 2017 in Acumen Insights

What Do and Don’t Gen Zers Want When Shopping?

Ayden conducted a survey of 2,010 U.S. consumers in an attempt to understand what Generation Z individuals favor and do not favor when it comes to shopping. Gen Z shoppers…

Read More
October 9, 2017 in Acumen Insights

Why Do Millennials Move?

Research by StorageMart as reported in the New York Post examined reasons for moving amongst 2,000 Millennials. The research revealed that six in ten Millennials moved out of their home…

Read More
October 9, 2017 in Acumen Insights

Stress & Sleep Amongst Millennials

Research by Mattress Firm as reported in the New York Post examined stress and sleep in 2,000 Millennials. The researchers were interested in the most common worries plaguing Millennials. They…

Read More
September 29, 2017 in Acumen Insights

Millennials Paving New Path for Mobility

ReportLinker conducted research on 582 online respondents to examine awareness and perceptions of mobility services. Respondents were first asked about which shared mobility services they know. When asked without aids,…

Read More
September 29, 2017 in Acumen Insights

Differences in Shopping Between Gen Z and Millennials

Accenture conducted research on 10,000 respondents in 13 countries. They surveyed Gen Z (ages 18-20), young Millennials (age 21s-27), and older Millennials (ages 28-37). The researchers found that Gen Z…

Read More
September 29, 2017 in Acumen Insights

Saving for Retirement Major Stress for Millennials & Others

Schwab Retirement Services conducted a national survey of 1,000 401(k) plan participants. The researched revealed that building adequate retirement savings was the most significant source of stress for respondents (40…

Read More
September 22, 2017 in Acumen Insights

Generation Z & Millennial Brand Loyalty

Research by CrowdTwist examined the differences between Generation Z and Millennials in terms of brand loyalty. A survey was conducted with 790 North American consumers aged 18 to 37. Respondents…

Read More
September 22, 2017 in Acumen Insights

Millennial Concerns About the Economy & Country

According to research by the Economic Innovation Group (EIG), Millennials are highly concerned about the state of the economy and the direction of the country. Nearly three in ten Millennials…

Read More
September 22, 2017 in Acumen Insights

Marketer Experiences Working with Influencers

Research by TapInfluence examined various dimensions of influencer marketing. The researchers conducted an anonymous online questionnaire of 102 marketers that work with influencers to gain a different perspective on influencer…

Read More
September 15, 2017 in Acumen Insights

Influencer Marketing Engagement, Inspiration and Challenges

Research by TapInfluence examined various dimensions of influencer marketing. The researchers conducted an anonymous online questionnaire of 1,753 influencers. Influencers were first asked what they love about their work and…

Read More
September 15, 2017 in Acumen Insights

Millennial Views on Privacy and Security

Research conducted by Fluent examined generational differences in views on data privacy and security. The researchers surveyed 2,960 adult U.S. residents aged 18 and older. A total of 1,769 individuals…

Read More
September 15, 2017 in Acumen Insights

Social Media Use Amongst African-Americans

Research conducted by Nielsen examined the social media behaviors of African-Americans, non-Hispanic Whites, and the total population. They revealed that Black Millennials (age 18-34) are extensive users of digital platforms…

Read More
September 15, 2017 in Acumen Insights

Top and Fast-Growing Mobile Apps Across and Between Generations

A comScore survey examined mobile trends of respondents over the age of 13. The research revealed that the 25 most used mobile apps were dominated by the largest companies. The…

Read More
July 31, 2017 in Acumen Insights

Millennials and Luxury Brands

According to a YPulse survey, young people (age 13 to 34) view luxury brands differently from their predecessors. They find them less appealing—81 percent agreed that “showing off expensive things…

Read More
July 31, 2017 in Acumen Insights

Use of Social Media for Information on Brands Across Generations

BlueCore conducted an online survey of 1,174 consumers who made an online purchase within the past three months. These consumers included: Generation Z (born 1995-2016), Millennials (born 1980-1995), Generation X…

Read More
July 31, 2017 in Acumen Insights

Millennial Perceptions of Job Opportunities

Research conducted by JobApplicationCenter.com surveyed 2,059 U.S. residents about their perceptions of employment and the job search process. Millennials are less likely to expect to stay in a position for…

Read More
July 17, 2017 in Acumen Insights

Millennials Shaking up the Workplace

Many believe that Millennials are lazy compared to other generations. However, that is not the case at all. Research by Accel and Qualtrics revealed that they are just different—they question…

Read More
July 17, 2017 in Acumen Insights

Love of Technology Amongst Millennials

Even today’s oldest Millennials have had access to the internet and technology since high school. Research by Accel and Qualtrics explored how technology permeates the lives of Millennials today. They…

Read More
July 17, 2017 in Acumen Insights

Millennials and Personal Relationships

Millennials are connected 24/7 through social media. As a result, they may have thousands of friends. And they are constantly in touch with these people. Research by Accel and Qualtrics…

Read More
July 17, 2017 in Acumen Insights

Optimism in Millennials

Millennials tend to be one of the most optimistic generations. Research by Accel and Qualtrics examined optimism across the millennial generation. When it comes to gender, millennial men are 60…

Read More
July 11, 2017 in Acumen Insights

Millennials Going Rogue Politically

Millennials are highly dependent thinkers and politically pragmatic. Research by Accel and Qualtrics examined how Millennials view politics. When it comes to politics, Millennials are mavericks. A little over 40…

Read More
July 11, 2017 in Acumen Insights

What Separates Millennials from Other Generations?

It is often said that Millennials are extremely different from generations before. They value accomplishment over time logged, yoga pants over jeans, and inclusion over exclusion. Research by Accel and…

Read More
July 11, 2017 in Acumen Insights

How Millennials Make Purchases

Research by Accel and Qualtrics examined the purchasing habits of Millennials. Although many believe that Millennials are only online shoppers, this research revealed that millennial shopping behavior is diverse. When…

Read More
July 11, 2017 in Acumen Insights

Millennial Views on Gender and Workplace Leadership

Research by Accel and Qualtrics examined how female and male Millennials are perceived by their peers in the workplace. When asked who they perceived to be more effective leaders, more…

Read More
May 2, 2017 in Acumen Insights

Millennials and the Mobile Experience

A survey by Osterman Research examined the mobile use, purchase habits, and financial goals of 3,000 smartphone-using Millennials (those aged 18 to 34).  The research revealed several findings: Millennials want…

Read More
May 2, 2017 in Acumen Insights

Teen Purchasing and Media Consumption Habits

Piper Jaffray conducted a survey of 5,500 teens to examine their purchasing and media consumption habits. When it comes to online shopping, Amazon is teens’ favorite website (43 percent). The…

Read More
May 2, 2017 in Acumen Insights

Millennial Views on Economic Vulnerabilities

GenForward, a joint survey between the Black Youth Project at the University of Chicago and the AP-NORC Center, examined perceptions of economic vulnerabilities from a sample of 18- to 30-year-olds. The research…

Read More
May 2, 2017 in Acumen Insights

Women and the Power of Social Influencers

Research by BlogLovin’ examined how and why women engage with influencer content. They surveyed 20,000 digitally-savvy women in North America between the ages of 18 and 49. The most preferred…

Read More
April 12, 2017 in Acumen Insights

Millennials Highly Mobile Travel Shoppers

Research by think with Google examined mobile travel shopping and booking behavior. The research revealed that Millennials are more likely to shop for flights and hotels on their mobile phones….

Read More
April 12, 2017 in Acumen Insights

Millennial Perceptions of Work Martyrs

As reported by Project Time Off, GfK conducted an online survey of adults 19+ who work more than 35 hours a week and receive paid time off from their employers….

Read More
April 12, 2017 in Acumen Insights

Millennials Rejecting Brands for Surprising Reasons

A survey conducted by YouGov and GT Nexus (an Infor Company) examined brand loyalty among Millennials (18- 34 year-olds) in the United States. The survey revealed at 67 percent of…

Read More
April 12, 2017 in Acumen Insights

New Consumer Spending Patterns Amongst Younger Generations

A survey by HRC Retail Advisory as reported in BusinessWire examined shopping habits, attitudes, and influences driving Millennials’ and Generation Z’s purchasing decisions. A total of 31,000 participants in the…

Read More
March 20, 2017 in Acumen Insights

Gen Z Comprised of Tolerant Techies

Research by Nickelodeon as reported by Kidscreen examined the technology habits and behaviors of the Gen Z demographic.  The research revealed that this generation is not an introverted group. Rather,…

Read More
March 20, 2017 in Acumen Insights

Coffee Consumption amongst Millennials

Research conducted by the National Coffee Association examined generational trends in coffee consumption. Over the past eight years, gourmet coffee beverage consumption has soared from 13 percent to 36 percent…

Read More
March 20, 2017 in Acumen Insights

Generational Views on Organic & Genetically Modified Food

Research by Pew Research examined generational differences in attitudes relating to organic produce and genetically modified (GM) food. The results revealed that younger adults are more likely than older ones…

Read More
March 20, 2017 in Acumen Insights

What Separates Gen Z from Other Generations?

Research by Barkley examined the behaviors, attitudes, and motivations of a portion of Gen Z (those aged 15-19) compared to other generations. The results revealed key insights that separate Gen…

Read More
March 13, 2017 in Acumen Insights

Millennials and Hispanics Heaviest Mobile Data Users

Nielsen conducted a survey of 45,000 U.S.-based adult (18+) Android users to examine their data usage habits. The results revealed that Millennials have the heaviest data usage across all generations….

Read More
March 13, 2017 in Acumen Insights

Gen Z Values Technology in the Classroom

Quizlet conducted a survey of 20,000 students and teachers to learn about their views on technology in the classroom. The results revealed that there was a significant difference in how…

Read More
March 13, 2017 in Acumen Insights

Millennials and Vacation Shaming

Vacation shaming refers to feeling guilty or experiencing shame from coworkers when taking a vacation. Research from Enterprise Holdings revealed that Millennials, compared to other generations, are most likely to…

Read More
March 13, 2017 in Acumen Insights

Tweaking Retail Strategy for Millennials

Millennials (or Gen Y) are often stereotyped as being a completely new type of consumer. However, research by Mizuho on 1500 Millennials found that they behave similarly to other demographics….

Read More
February 23, 2017 in Acumen Insights

Male and Female Millennials View Retirement Differently

Schwab Retirement Plan Services, Inc. conducted a nationwide survey of 25- to 35-year olds who participate in a 401(k) plan. The results revealed that millennial men and women approach planning…

Read More
February 23, 2017 in Acumen Insights

Millennial Fulfillment at Work Related to Feedback

A survey conducted by Clutch examined the role of feedback on employee engagement for 428 Millennials, 422 Gen X’ers, and 150 Baby Boomers. The research revealed that Millennials were less…

Read More
February 23, 2017 in Acumen Insights

Is Brand Loyalty Truly Dead?

Research conducted by Facebook attempted to determine if brand loyalty is dead by surveying 14,700 adults in the U.S. The survey revealed that 77 percent of respondents continue to buy…

Read More
February 23, 2017 in Acumen Insights

Cracking the Digital Habits of the Millennial Male

Research conducted by Videology examined media consumption patterns of men aged 18 to 34. The research revealed that millennial men are incredibly digital. Many of them reported that they either…

Read More
February 16, 2017 in Acumen Insights

Millennials Highly Educated but Struggling with Low Wages and Debt

According to research by the Economic Innovation Group (EIG), Millennials are a highly educated demographic group. Approximately 21 percent of millennial males have completed a bachelor’s degree or higher, compared…

Read More
February 16, 2017 in Acumen Insights

Millennial Perceptions of Discrimination and Advantage in the Workplace

GenForward, a joint survey between the Black Youth Project at the University of Chicago and the AP-NORC Center, examined discrimination and advantage from a sample of 18- to 30-year-olds. Of…

Read More
February 16, 2017 in Acumen Insights

Facebook Remains Top Social Media Platform

Pew Research Center conducted a study of 1,520 adults to examine their social media habits online. The research revealed that Facebook continues to be America’s most popular social networking platform…

Read More
February 16, 2017 in Acumen Insights

Messaging Apps Changing the Way We Communicate

A consumer survey conducted by MetrixLab revealed how messaging apps are changing the way we communicate with one another. Metrixlab surveyed 4,000 smartphone users across four countries—the US, the UK,…

Read More
January 30, 2017 in Acumen Insights

Millennials Prefer Texting with Businesses

Research conducted by Open Market surveyed 500 Millennials aged 18 to 34 to examine their texting habits, particularly when it comes to businesses. Millennials are huge texters. Approximately 72 percent…

Read More
January 30, 2017 in Acumen Insights

Millennial Men Myths Busted

The majority of research has focused on millennial women. Knowledge on millennial males has primarily come from old stereotypes. However, today’s male differs greatly from his predecessors. Research conducted by…

Read More
January 30, 2017 in Acumen Insights

Generations Differ In What They Want In a Home

The housing market has many active shoppers from all generations. Realtor.com’s September Home Shoppers Survey revealed that the generations differ greatly in what they look for in a home. Older…

Read More
January 30, 2017 in Acumen Insights

Today’s Women Still Experience Gender Disparities in the Workplace

A joint study by LeanIn.Org and McKinsey & Company surveyed 34,000 employees from 39 different companies. The study found that women are still underrepresented at every level of organizations, with…

Read More
January 4, 2017 in Acumen Insights

Millennial Entrepreneurs Define Success by Work-Life Balance

A study by Xero as reported in Business News Daily found that young business owners do not define success by the amount of money they make.  Rather, they value work-life…

Read More
January 4, 2017 in Acumen Insights

Millennials Prefer Snapchat Over Instagram

A survey by Adweek commissioned by Survata found that Millennials (age 13-34) prefer Snapchat over Instagram. When asked if they could only have one app, what they would choose, 51…

Read More
January 4, 2017 in Acumen Insights

Affluent Millennials Spend Most Time Online

Research by Ipsos as reported in eMarketer found that of individuals from all income levels, the affluent spend the most amount of time on the internet on a regular basis….

Read More
January 4, 2017 in Acumen Insights

All-Natural Beauty Products Most Popular Among Millennials

According to a survey by Kari Gran, of all the age groups, millennial women are most likely to see importance of choosing all-natural beauty products. Specifically, 73 percent of Millennials…

Read More
January 4, 2017 in Acumen Insights

Millennials Have Big Appetites for Video but Little Patience

Millennials have large appetites for video content. According to a TiVO survey, this generation spent at least six hours a day consuming video. Approximately 91 percent of Millennials pay for…

Read More
December 19, 2016 in Acumen Insights

Millennials Would Delete Calling App Over Snapchat

Amongst Millennials, using a phone for making calls is becoming obsolete. A study by LivePerson, as reported in Business Insider, found that this generation hates calling so much they would…

Read More
December 19, 2016 in Acumen Insights

Esports Becoming As Popular As Sports

Viewing esports is becoming a popular replacement for viewing sports on television. Research by newzoo revealed that 76 percent of esports enthusiasts felt that esports viewing was taking away from…

Read More
December 19, 2016 in Acumen Insights

Millennials Less Likely to Read Fake News Stories

There has been a lot of talk about Facebook’s spread of fake and hyperpartisan news, yet Facebook claims that only 1 percent of their content is fake news. To gain…

Read More
December 19, 2016 in Acumen Insights

Online Video Can Influence Your Audience

Consumers spend a lot of time watching video content online. Not only is online video content enjoyable entertainment, but it can also be influential. Research by Think with Google revealed…

Read More
December 19, 2016 in Acumen Insights

Mobile App Use on the Rise Across All Generations

A comScore survey of adults (18+) revealed that over the past three years, digital media time has grown by 53 percent. This increase can be attributed to the popularity of…

Read More
December 12, 2016 in Acumen Insights

Over Half of Millennials Do DIY Crafts

The popularity of online arts and crafts communities is inspiring Americans to share and sell their own creations, especially among Millennials. Research from Mintel shows 45 percent of older Millennials (age…

Read More
December 12, 2016 in Acumen Insights

Snail Mail Is Coming Back For Younger Generations

Often overshadowed by the preceding generation, the iGeneration is finally coming into their own, edging in on Millennials’ turf as a key consumer demographic with their own unique set of…

Read More
December 12, 2016 in Acumen Insights

What Do Getting Older and Adulthood Really Have in Common?

While U.S. Millennials are optimistic about their future, a study from Mintel reveals 57 percent of Millennials are afraid of getting older. The passage of time is driving Millennials (age 22 to…

Read More
December 12, 2016 in Acumen Insights

Real Men Clean

Cleaning is an undeniable constant in the lives of most Americans, an important and time-consuming task for all. Research from Mintel reveals that men may be doing a sizeable amount of cleaning,…

Read More
December 12, 2016 in Acumen Insights

The Majority Teens Use Makeup to Express Themselves

Across the nation, American tweens and teens are indulging in makeup. Research from Mintel reveals that as many as 80 percent of all nine to 11 year olds use beauty and…

Read More
December 12, 2016 in Acumen Insights

Chatbots Could Be the New Way to Reach Gen Z

In an effort to connect with Gen Z on their own digital turf, the Canadian messaging app Kik has released a new “chatbot” technology, and it seems to have caught…

Read More
December 12, 2016 in Acumen Insights

Summer 2016 Shows Strongest Teen Employment Market in Years

Summer 2016 was a lucrative one for teenage wage earners. With strong hiring in June and July, the number of teenagers finding summer employment in 2016 increased by more than…

Read More
December 12, 2016 in Acumen Insights

Want Millennials to Save For Retirement? Try Company Matched Savings.

Millennials are beginning to invest more heavily in their retirement, according to data from human resource provider TriNet. Most noteworthy in this data is substantial changes to Millennials’ retirement savings…

Read More
December 12, 2016 in Acumen Insights

A Generation of Streamers

As a powerful consumer group, understanding the nuances of Gen Z is of the utmost importance for today’s marketers and retailers. As the first generation born in the 21st century,…

Read More
December 12, 2016 in Acumen Insights

Are Gen Z Consumers Less Price Conscious Than Millennials?

As Gen Z begins to wield their purchase power, they are changing the landscape for retailers in a number of ways. A study from Civic Science examines this generation of…

Read More
December 12, 2016 in Acumen Insights

Smartphone Addiction Is On the Rise

Having trouble putting down your smartphone? You are not alone. Data from Civic Science shows device addiction is becoming a full-blown epidemic, with 59 percent of online consumers aged 13…

Read More
December 12, 2016 in Acumen Insights

America’s Back-to-School Spending Sprees

As children head back into another school year, schools prepare to open their doors again and parents prepare to open their wallets. According to the National Retail Federation (NRF) as…

Read More
December 12, 2016 in Acumen Insights

Meat-Hungry Millennials

Younger consumers may say environmental sustainability tops their list of concerns when choosing to purchase products, but there’s reason to believe their habits don’t live up to their purported values. New…

Read More
December 7, 2016 in Acumen Insights

Majority of Millennials Use Social Media During TV Time

It’s difficult to overstate the prevalence of social media in Millennials’ lives. A survey of 13 to 33 year-olds from Ypulse reports this age group spends 11 hours and 26…

Read More
December 7, 2016 in Acumen Insights

Millennials Have Healthy Appetites for Multicultural Flavors

Results from the Harris Poll show a clear demand for multicultural influence in the lives of American adults. More than three quarters of Americans (78 percent) agree they love trying…

Read More
December 7, 2016 in Acumen Insights

For Many Consumers, Ad Block is Online Focus Factor

A study from iab reveals consumers are using ad block technology in an effort to achieve uninterrupted quick browsing. Both blockers and non-blockers expressed the importance of having as few…

Read More
December 7, 2016 in Acumen Insights

How to Engage Consumers with Quality Branded Content

In an age of sophisticated ad blocking technology, branded content is emerging as a new way to engage with consumers. To better understand how consumers are reacting to this new…

Read More
December 7, 2016 in Acumen Insights

Millennials Say YouTube Creators “Just Get Me.”

Research from Google investigating the relationship between Millennials and YouTube content creators found that for those who spend a lot of time watching online video, YouTube creators are more influential…

Read More
December 7, 2016 in Acumen Insights

Peer-to-Peer Money Payment Eliminates Some Travel Woes

From booking lodging through Airbnb to using Uber at airports, the Internet is disrupting the vacation industry in a serious way. It seems the financial world is feeling the change as well, with…

Read More
December 7, 2016 in Acumen Insights

Social Ads’ Impact Overshadows Radio Ads

Social ads’ influence on purchases has risen considerably over the past few years across all demographic groups, and as a result, social ads now are said to influence purchases for…

Read More
December 7, 2016 in Acumen Insights

One Quarter of TV Households Don’t Have Cable or Satellite

Findings from the GfK Ownership and Trend Report from The Home Technology Monitor show U.S. TV households are embracing alternatives to cable and satellite reception. Levels of broadcast-only reception and…

Read More
December 7, 2016 in Acumen Insights

Watch Out Cable, Subscription Video Is Here to Stay

Subscription video-on-demand (SVOD) services have reshaped the way we enjoy television, and streaming services of all kinds have become increasingly popular worldwide as viewers seek new ways to supplement the…

Read More
December 7, 2016 in Acumen Insights

Fear of Financial Strain Outweighs FOMO

A survey from GOBankingRates examining how Millennials (age 18 to 34) balance their finances with social responsibilities found a significant portion are more afraid of putting themselves in financial strain…

Read More
December 1, 2016 in Acumen Insights

Bank Fraud Is a Serious Concern for Millennials

Research from FICO examining consumer banking trends has revealed that 22 percent of U.S. consumers will close an account after a fraud incident, while 29 percent of Millennials will close all accounts…

Read More
December 1, 2016 in Acumen Insights

Device Dependency

The Bank of America Trends in Consumer Mobility, a study that explores evolving mobile behaviors and trends among adult consumers, showed an overwhelming reliance on devices to navigate everyday life…

Read More
December 1, 2016 in Acumen Insights

YouTube or Die

A collaborative study from comScore and YouTube on video content engagement and discovery identified one particularly interesting segment of highly-engaged, highly-loyal YouTube users called Die Hards—a group that skews towards…

Read More
December 1, 2016 in Acumen Insights

For Gen Z, Social Media Plays a Nuanced Role

Born after Millennials, Generation Z now makes up 25 percent of the entire U.S. population, meaning their shopping habits and preferences are massively important for retailers to understand and satisfy….

Read More
December 1, 2016 in Acumen Insights

For Millennial Parents, Gender Equality Remains an Ideal

Ibotta, a mobile shopping app, conducted a consumer shopping study analyzing the shopping behavior of fathers. The study revealed millennial dads spend the overall most time in the grocery aisles,…

Read More
December 1, 2016 in Acumen Insights

Multicultural Consumers’ Alcohol Preferences

Over 120 million strong in the U.S., multicultural Americans are a large, young and growing segment, making them a key group for the alcoholic beverage market. Sales of beer, wine,…

Read More
December 1, 2016 in Acumen Insights

Millennials as Early Adoptees

Research from UPS showed Millennials (age 18 to 34 years-old) are adopting devices and participating more in technology services overall, particularly when it comes to shopping-related activities. For example, 22…

Read More
December 1, 2016 in Acumen Insights

Personalized Retail Experiences Breed Brand Loyalty

In a digital world where consumers can buy what they want, when they want, from whom they want, loyalty is the ultimate currency for brands. An investigative report from Cue…

Read More
December 1, 2016 in Acumen Insights

Today’s Young Adults Grapple with Financial Concerns

A comparative study of 30-year-old Americans today versus those in 1975 found stark differences in socioeconomic characteristics. Information from the U.S. Census Bureau showed young adults (30-year-olds) are putting off…

Read More
December 1, 2016 in Acumen Insights

Is Cash Obsolete? The Majority of Americans Think So

Fewer Americans are making all or most of their purchases with cash, compared to five years ago, reflecting a shift toward electronic payment methods as well as mobile payment apps. Research…

Read More
November 18, 2016 in Acumen Insights

In Bed or In The Bathroom, Email Is Everywhere

A study from Adobe found Americans are practically addicted to email, checking it around the clock no matter where they are or what they are doing. In fact, more than…

Read More
November 18, 2016 in Acumen Insights

Millennials Spend More on Needs Than Wants

Research from Gallup showed that the millennial generation spends an average of $85 per day and accounts for 28 percent of all daily per person consumer spending in the U.S….

Read More