Standard Flash RM

Standard Static Ad Specs

Ad Product 300x250 (Rectangle)
Dimensions 300x250
File Size Initial load: 40k
Format 3rd Party preferred, .swf, .jpg, .gif, .png
Lead Time 1 Business Day
Ad Product 728x90 (Leaderboard)
Dimensions 728x90
File Size Initial load: 40k
Format 3rd Party preferred, .swf, .jpg, .gif, .png
Lead Time 1 Business Day
Ad Product 160x600 (Skyscraper)
Dimensions 160x600
File Size Initial load: 40k
Format 3rd Party preferred, .swf, .jpg, .gif, .png
Lead Time 1 Business Day
Ad Product 300x600 (Half Page)
Dimensions 300x600
File Size Initial load: 60k
Format 3rd Party preferred, .swf, .jpg, .gif, .png
Lead Time 1 Business Day
Ad Product 970x90/970x250 (Rising Star Billboard)
Dimensions 970x90/970x250
File Size Initial load: 200k
polite load: 1MB
Format 3rd Party preferred, .swf, .jpg, .gif, .png
Lead Time 1 Business Day
Ad Product 640x480 (Interstitial)
Dimensions 640x480
File Size Initial load: 40k
Format 3rd Party preferred, .swf, .jpg, .gif, .png
Lead Time 1 Business Day

Rich Media/Flash Ad Specs

Ad Product 300x250 (Expandable)
Dimensions 300x250
Expanded Dimensions Max expansion: 300x500
Expansion direction: left
File Size Initial load: 60k, polite load: 100k User-initiated download size 2.2MB
iFrame / JavaScript Y / Y
Animation 0:15
Frames Per Second 24 fps
Looping 3x, Click to initiate
Audio Yes, 0:30 max, click to play
Lead Time 3 business days
Additional Information An interactive “hotspot” must be clearly identified (i.e. “Click Here to Expand”) and cannot exceed 25% of total ad space
Exceptions Cannot expand on Break.com Video Pages
Format 3rd party served only
Ad Product 728x90 (Expandable)
Dimensions 728x90
Expanded Dimensions Max expansion: 728x225
Expansion direction: down
File Size Initial load: 60k, polite load: 100k User-initiated download size 2.2MB
iFrame / JavaScript Y / Y
Animation 0:15
Frames Per Second 24 fps
Looping 3x, Click to initiate
Audio Yes, 0:30 max, click to play
Lead Time 3 business days
Additional Information An interactive “hotspot” must be clearly identified (i.e. “Click Here to Expand”) and cannot exceed 25% of total ad space. Requires close button.
Exceptions None
Format 3rd party served only
Ad Product 160x600
Dimensions 160x600
Expanded Dimensions No expansion
File Size Initial load: 60k, polite load: 100k User-initiated download size 2.2MB
iFrame / JavaScript Y / Y
Animation 0:15
Frames Per Second 24 fps
Looping 3x, Click to initiate
Audio Yes, 0:30 max, click to play
Lead Time 3 business days
Additional Information None
Exceptions None
Format 3rd party served only
Ad Product 300x600
Dimensions 300x600
Expanded Dimensions No expansion
File Size Initial load: 60k, polite load: 100k User-initiated download size 2.2MB
iFrame / JavaScript Y / Y
Animation 0:15
Frames Per Second 24 fps
Looping 3x, Click to initiate
Audio Yes, 0:30 max, click to play
Lead Time 3 business days
Additional Information None
Exceptions None
Format 3rd party served only
Ad Product 970x90/970x250
Dimensions 970x90 (970x66 also)
Expanded Dimensions 970x250
File Size Initial load: 300k
iFrame / JavaScript Y / Y
Animation 0:10
Frames Per Second 30 fps
Looping None
Audio Yes, 0:30 max, click to play
Lead Time 5 business days
Additional Information None
Exceptions Cannot expand on Break.com Video Pages
Format 3rd party served only

Flash "clickTag" Specs

Backup Files

If site served flash files, backup files (gif,jpg or png) are mandatory.

In order for DEFY Media Network to properly track and report clicks with site served flash ads, please ensure all ads have the clickTag properly implemented. Adobe/Macromedia currently recommends a “clickTag” method to track clicks for flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies. As a result, the only text in the URL box is _level0.clickTag (underscore level ZERO period clickTag). _level0. (underscore level zero period) is included for “pathing” purposes to ensure that Flash can properly locate the variable.

  • Transparent Button object layered on top of clickable area
  • Button clickthrough URL: _level0.clickTag (underscore level ZERO period clickTag)
  • Target window is set to “_blank”
  • Variables is set to “Don’t send”
  • Active Clickthrough URLs must accompany submission of flash files in .txt/.xls file
  • Here is what the coding will look like when you are done:


on (release) {
getURL(_level0.clickTag, “_blank”);
}

For flash files with multiple clickable areas, up to 4 clickTags can be utilized as follows:


/* clickTag (clickable area A) */
on (release){
getURL(_level0.clickTag1, “_blank”);
}
/* clickTag (clickable area B) */
on (release) {
getURL(_level0.clickTag2, “_blank”);
}
/* clickTag (clickable area C) */
on (release) {
getURL(_level0.clickTag3, “_blank”);
}
/* clickTag (clickable area D) */
on (release) {
getURL(_level0.clickTag4, “_blank”);
}

NOTE: clickTag is case sensitive. Hard coded clickthrough URLs will not be accepted.

Create the button
Transparent Button object layered on top of clickable area
Convert Button to symbol. In the properties panel, assign the button an instance name (such as “myButton”), which will be referenced in the ActionScript.

Add the ActionScript to the button

Create a new layer, select the first keyframe in the layer and activate the Actions panel.

Copy and paste the code below. This defines the on click function. This function will be called upon once your button is clicked:


function onButtonClick(evt:MouseEvent):void{
if (root.loaderInfo.parameters.clickTag.substr(0,5)==”http:” || root.loaderInfo.parameters.clickTag.substr(0,6)==”https:” ){ navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag),”_blank”);
}
}

Use the following code to connect the function above to the button you created. This tells flash what to do once the button is clicked. This code can be placed anywhere in your Actionscript code, but makes sense to attach it to your button layer. (In AS3, you can no longer attach Actionscript to the button itself, only to the layer):


myButton.addEventListener(MouseEvent.CLICK, onButtonClick);

Flash files with multiple clickable areas

NOTE: Up to five (5) clickable areas maximum

Functions:


function onButtonClick1(evt:MouseEvent):void{
navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag), ‘_blank’);
}
function onButtonClick2(evt:MouseEvent):void{
navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag2), ‘_blank’);
}
function onButtonClick3(evt:MouseEvent):void{
navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag3), ‘_blank’);
}
function onButtonClick4(evt:MouseEvent):void{
navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag4), ‘_blank’);
}
function onButtonClick5(evt:MouseEvent):void{
navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag5), ‘_blank’);
}

Methods:


button.addEventListener(MouseEvent.CLICK, onButtonClick1);
button2.addEventListener(MouseEvent.CLICK, onButtonClick2);
button3.addEventListener(MouseEvent.CLICK, onButtonClick3);
button4.addEventListener(MouseEvent.CLICK, onButtonClick4);
button5.addEventListener(MouseEvent.CLICK, onButtonClick5);

NOTE: clickTag is case sensitive. Hard coded clickthrough URLs will not be accepted

HTML5 Specs

HTML5 is accepted by Defy Media Network and will work correctly within HTML5 enabled browsers and environments. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user’s browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.

Please review the following urls for a current list of HTML5 enabled browsers:
http://html5readiness.com/     or     http://caniuse.com/#cats=HTML5