ADVERTISERS

“We look at [DEFY] in three ways: they’re a great production resource if we need them; a great partner that can bring some great talent from their influencer stable; and from the media buying side, they’re great programmers”
— Greg Manago, Co-President of Mindshare Content + Entertainment North America

WE MATTER TO YOU BECAUSE WE MATTER TO THEM

BUY. BADGE. BUILD.

Buying media shouldn’t be complicated, and working with DEFY ensures it isn’t. We’ve organized our ad products into three simple and effective offerings—Buy, Badge, and Build—each giving advertisers the ability to reach a massive young audience with the scale that traditional used to offer.

These offerings leverage our built-in viewership to solve the biggest challenges advertisers face.

  • How do I reach young people at scale?
  • How do I do it on the platforms where they spend their time?
  • How do I make it authentic?

BUILD

WHERE MOST CREATIVE BRAND WORK COMES TO LIFE

The same innovative minds and talent behind our own programming develop truly amazing custom programming that our fans love and trust, and achieves the massive reach and results our partners want. Our brand creative teams are experts at staying true to both their own voice as well as our partners’ to create a completely authentic viewing experience for fans.

Recent Partners

BADGE

SCALE WITHOUT HEAVY LIFTING

We already create more than 200 episodes of weekly content that is programmed to millions of young people. By Badging, we can quickly activate sponsorships on behalf of brands—and they can be sure it’s seen by a relevant audience.

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LARGE, BUILT-IN AUDIENCE

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MESSAGING AUTHENTICALLY INTEGRATED INTO SERIES

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TURNKEY WITH QUICK ACTIVATION

Recent Partners

BUY

PLACE TARGETED MEDIA JUST LIKE TELEVISION

We provide transparent and safe environments across all of our content at both the show and channel level. Our partners can be sure their messaging gets the reach they want, with the audience they need.

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SCALABLE

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TRANSPARENT & SAFE ENVIRONMENTS

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VIEWABLE

Recent Partners

AD SPECS