MAN AT ARMS

Battlefield 1

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EA OBJECTIVES

Objective No. 1

With the newest title in the Battlefield franchise slated to launch in Q4, EA wanted to find a way to make the game stand out among the numerous competitive titles that were also releasing in the holiday season.

Objective No. 2

EA also wanted to make the title a “must-buy” for existing fans of the previous Battlefield games, as well as draw new gamers to the franchise.

THE SOLUTION

Part 1

Man at Arms

AWE me’s Man at Arms series averages 2.7MM views an episode—with some of the most watched episodes centered around the forging of weapons from top-selling games. Leveraging the series’ popularity with gamers, the AWE me creative team developed two Man at Arms episodes where their resident blacksmiths skilfully recreated the Jambiya Knife and Trench Club—weapons from the Battlefield 1 game.

WATCH EPISODE

Trench Club from Battlefield 1

WATCH EPISODE

JAMBIYA KNIFE – ARABIAN DAGGER FROM BATTLEFIELD 1

Part 2

Class is now in session

Hosted by Danny Trejo, the Machete himself, viewers were walked through the history of the weapons with gameplay interwoven into the lessons—both illustrated their usage in WWII and authentically showed off Battlefield 1 footage. And, in quintessential Man at Arms fashion, Trejo put the flawlessly reforged weapons to the test.

IMPRESSIVE RESULTS

5.1

Views

100

YouTube & Facebook Likes/Comments

99

Likeability on videos

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