Trophy Life

Billboard Music Awards

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Trophy Life: The award coverage fans really want to talk about

All year, Clevver’s Trophy Life program delivers the award show coverage that matters most to young people. From fashion dos (and don’ts) at the Oscars, to live fan discussions on GRAMMY winners, Trophy Life has driven 53MM+ views by breaking down the information fans can’t get from sitting through a three-hour televised show.

  • The Carpet: The latest award show news, gossip, and fashion
  • The Culture: Fun, original lifestyle content related to the event (e.g. parody music videos and GRAMMY-inspired cuisine)
  • The Conversation: Two-way social conversations with fans in real-time

Objective:

As sponsors of the Billboard Music Awards—held at the T-Mobile Arena in Las Vegas—T-Mobile wanted to ensure their branding carried over to younger audience through popular video content. Their goal was to own Billboard Music content that would not only extend their alignment with this major entertainment moment in pop-culture, but also receive significant views and engagement.

THE SOLUTION

Part 1

Turnkey Episode Badging

On average, 50+ videos are already produced for each major award show and drive millions of views and significant engagement. Badging Trophy Life’s BBMA content provided the perfect opportunity for T-Mobile to get in front of Clevver’s 16MM+ followers with quickly executed, turnkey branding—no heavy lifting required.

FACEBOOK:

BBMA Best Moments

YOUTUBE:

6 Best Dressed at BBMA

Part 2

How T-Mobile owned the BBMA

T-Mobile aligned with Trophy Life’s continuous coverage, recaps, and fan discussions surrounding the BBMA through:

  • 64 pieces of content across Facebook and YouTube
  • Talent sponsorship call outs & intro bumpers
  • Co-branded end cards

RESULTS

15

Total Views

340

YouTube & Social Engagements

97

Likeability on videos

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