Billboard Music Awards
Trophy Life: The award coverage fans really want to talk about
All year, Clevver’s Trophy Life program delivers the award show coverage that matters most to young people. From fashion dos (and don’ts) at the Oscars, to live fan discussions on GRAMMY winners, Trophy Life has driven 53MM+ views by breaking down the information fans can’t get from sitting through a three-hour televised show.
- The Carpet: The latest award show news, gossip, and fashion
- The Culture: Fun, original lifestyle content related to the event (e.g. parody music videos and GRAMMY-inspired cuisine)
- The Conversation: Two-way social conversations with fans in real-time
As sponsors of the Billboard Music Awards—held at the T-Mobile Arena in Las Vegas—T-Mobile wanted to ensure their branding carried over to younger audience through popular video content. Their goal was to own Billboard Music content that would not only extend their alignment with this major entertainment moment in pop-culture, but also receive significant views and engagement.
Turnkey Episode Badging
On average, 50+ videos are already produced for each major award show and drive millions of views and significant engagement. Badging Trophy Life’s BBMA content provided the perfect opportunity for T-Mobile to get in front of Clevver’s 16MM+ followers with quickly executed, turnkey branding—no heavy lifting required.