Operation Open World

Assassin’s Creed: Origins

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Ubisoft Objectives

Objective No. 1

With the upcoming release of Assassin’s Creed: Origins, the latest installment in the top-selling Assassin’s Creed franchise, Ubisoft tapped Smosh Games for custom content that would reignite current and lapsed fans, as well as bring new gamers to the series.

Objective No. 2

Not only should the content focus on the game’s ancient Egyptian setting and reinvented gameplay, but it should also deliver significant viewership and engagement numbers to measure its positive reception with fans.

Objective No. 3

This latest installment was also developed by the same team behind the critically-acclaimed Assassin’s Creed: Black Flag. With the Black Flag team back at work, Ubisoft wanted to highlight their developer pedigree to convey that Origins would truly be another landmark addition to the franchise.

THE SOLUTION

Part 1

Operation Open World

Announced at the 2017 DEFY NewFront, Operation Open World is a new travel series that pairs Smosh Games cast members Mari Takahashi and Joshua Ovenshire (Joven) on worldly adventures. But, the two gamers couldn’t be more different. Mari has competed on Survivor and even summited Kilimanjaro, whereas Joven is much more of a self-described “indoor kid.” By partnering on the launch of this highly-anticipated series, Smosh Games created a way to seamlessly solve Ubisoft’s objectives.

The three-part Ubisoft/Smosh Games partnership was officially announced to hundreds of fans at the official Smosh Games NY Comic Con panel. Operation Open World trailers were also promoted across Facebook, Instagram, and Twitter—driving excitement for both the game and series.

WATCH

NY Comic Con Announcement

WATCH EPISODE

Assassin's Creed: Origins Comes to Life

Part 2

Mari and Joven head to Egypt

Mari and Joven set off to Egypt, the location of Assassin’s Creed: Origins, taking fans through the beautiful environments and highlighting the interesting cultures featured in the game.

They toured the ancient pyramids, learned archery and Tahtib—the ancient Egyptian martial art of stick fighting—navigated the Nile, and much more. All of these adventures were interwoven with gameplay that showcased the amazing graphics, storylines, and action. The duo also spent time with Origins’ developers and its director, drawing a stronger connection to the new game and Assassin’s Creed: Black Flag.

Operation: Open World content was available across YouTube, Facebook, Instagram, and Twitter—with each piece created specific to the platform to maximize views ensure an optimal viewing experience.

IMPRESSIVE RESULTS

2.2

Views

52

YouTube & Social Likes/Comments

99

Likeability on videos

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