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COMEDY CENTRAL INTERNATIONAL PARTNERS WITH DEFY MEDIA TO BRING SHORT-FORM DIGITAL FIRST ORIGINALS TO ITS INTERNATIONAL PLATFORMS

By | Press Releases

Comedy Central International Will Co-Produce 10 New Episodes of SMOSH Hit “Every Blank Ever” and Bring 25 Episodes of ScreenJunkies’ “Honest Trailers” to fans around the World

 

NEW YORK/LONDON— June 22, 2017— Comedy Central International is expanding its short-form, digital-first content slate through a partnership with digital media powerhouse DEFY Media for the production and distribution of programming under two of DEFY Media’s most popular brands, SMOSH and ScreenJunkies.

 

Comedy Central International and DEFY Media will co-produce 10 brand new episodes of the popular SMOSH humor series Every Blank Ever for Comedy Central International’s digital platforms, including its YouTube channel.  Fans of the hilarious short-form series can expect SMOSH to continue to throw a magnifying glass on ridiculous tropes and hilarious stereotypes from pop culture. Featuring SMOSH’s amazing ensemble cast, Every Blank Ever launched in 2015 and quickly grew into a beloved fan-favorite, driving millions of views per episode. Now a much-anticipated staple of SMOSH program offerings, Every Blank Ever continues to rank among the brand’s most-watched series. Comedy Central International will work closely with DEFY Media to identify new international cast members and bring the format to life around the world.

 

Comedy Central International will also distribute 25 episodes of the Emmy®-nominated ScreenJunkies series Honest Trailers across Comedy Central International digital platforms, such as Comedy Central Play. The series, delivering original trailers that tell the “truth” about fan favorite films and TV shows, recently celebrated its 200th episode, featuring a second cameo by Deadpool himself, Ryan Reynolds.

 

“Comedy Central International is always on the hunt for fearless, original content and rising comedic talent who can connect with our audiences in a big way,” said Claire McArdle, Vice President, Comedy Central International Multiplatform. “DEFY Media has built an incredible stable of content that has drawn a massive fan base and we look forward to this partnership, which will extend these hilarious formats to audiences around the world on Comedy Central International platforms.”

 

“This partnership marks an exciting expansion for DEFY Media, as we continue to grow the global reach of our brands across new platforms and build on the success of two of our most-watched comedic series,” commented Thao Hoang, Head of Distribution and Partnerships. SMOSH and ScreenJunkies have proven loyal audiences for content that is resonating with viewers globally. We’re excited to bring our brand of humor to Comedy Central’s compelling digital platforms.”

 

About Defy Media

DEFY is built on the idea that media should be as meaningful and dynamic as the audiences it’s made for, creating expansive and authentic content brands – SMOSH, Screen Junkies, Clevver, AWEme, BREAK and Made Man – that young people obsess over. Powered by in-house studios and the most adept talents and producers, DEFY has uniquely scaled its digital sensibility, expanding 75 regularly scheduled programs across more than 25 video platforms, including SVOD, television and film. In a world where viewers hold the power, DEFY’s brands have earned more than 110 million followers on YouTube and the world’s largest social platforms combined, driving more than 800MM total video views each month through content that matters to young audiences. Learn more about DEFY and our obsession-worthy brands at www.defymedia.com.

About Comedy Central International

Comedy Central, the world’s biggest comedy network, has been making audiences laugh since it first launched in the United States in 1991. Renowned for exclusively featuring a stable of exclusive and tailor-made local and international comedy, the brand has become the ultimate destination for all kinds of humor, from traditional to satire to sketches to popular sitcoms. Outside of the United States, Comedy Central is part of Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. VIMN’s Comedy brands are seen in more than 120 countries and territories via 29 locally programmed and operated TV channels.

 

 

Young Consumers Ages 13-25 Love Brands, Demand They Take a Stand (Nearly 70% Say it’s A Must) – Yet Growing Ad Nausea Has Them Standing Up To Block

By | Press Releases

Study finds that while 66% Use Ad Blockers, Just as Many opt to Follow Brands on Social Media and 84% Would Rather Watch Ads Than Pay; But Brands Beware – Breaking Up is Just So Easy to Do

 

(Anaheim, CA)–  Defy Media‘s Acumen Research in partnership with TMI Strategy, the brand consultancy of DoSomething.org that specializes in insights from and behaviors of young people, today revealed from the mainstage at Vidcon findings from a new study aimed at understanding this audience’s current relationship with brands in the digital space. The study explores how young consumers’ (ages 13-25) love for brands can co-exist with their decreasing interest in ads and provides a window into what type of ads are connecting across their most preferred social platforms, as well as what’s driving this consumer group’s choices to bond, buy or opt to block.

“Following last year’s Acumen Report: Youth Video Diet, we took a deeper look at young people’s perceptions of ads and their social brand connections.   While we found that 13-25-year-old consumers are going out of their way to block ads, they are also just as willing to follow and invite brands into their social feeds, putting brands on the same footing as friends and family,” stated Andy Tu, DEFY Media CMO.

NEW KIDS ARE ON TO THE BLOCK

 

Increasingly, young consumers are going out of their way to attempt to go ad-free across both mobile and desktop/laptop devices.  The study found that 66% of those surveyed reported using an ad blocker on at least one device with most using ad blockers across both mobile and desktop. Outside of ads being intrusive, this age group is also conscious of being “targeted” with 57% of those surveyed saying that “targeted ads violated my privacy.

Yet, even as the demo goes out of their way to avoid ads – young people generally accept that ads are part of the viewing experience and part of their online life, with 80% saying ads on the internet are a “regular part of life and 78% stated they are not offended by product placements in video, as well as in movies or TV.  Their acceptance of brands that advertise also explains why they’re not willing to shell out their dough for an ad-free experience. Despite this demo’s penchant to employ ad blockers, 84% say they’d rather see ads than pay for video or access to social.

But, they still want optionality and to view the ads on their terms.  When given the choice to skip – they WILL skip or scroll past ads.  And on the two video platforms most habituated to ad skipping – Snapchat and YouTube – the majority of those surveyed, do.

However, young people are not exactly passive when it comes to ads or brands they don’t like.

The stronger active response to Snapchat and YouTube ads also reflects the medium (video) and purpose of these platforms—to fulfill various needs by watching and sharing those videos. Ads can feel more intrusive when interrupting a video which prompts a stronger reaction. Young people generally want to feel in control of their viewing environments. Tools like “Hide” or “Report” empower them to shape their social experience and tailor it to their liking.

CATCH MY EYE

Depending on the platform, anywhere from 30% – 40% of young people say they recently looked at an ad on social because it caught their eye – except on Snapchat, where young people essentially don’t see (or want to see!) any ads. And 1 in 5 report they took a positive action such as liking/following a brand or sharing the ad. Instagram is the leader on ads people pay attention to and interact with.

PRACTIALLY SPEAKING, NOT JUST AMUSING

 

The study finds that young consumers are interested in what brands have to say: 62% follow at least one brand on social media (primarily on Facebook, Instagram, and Twitter).   And, a striking 71% consider ads on a social to be a good way to find out about new brands. In fact, the study found that young people’s discovery of a brand via an advertisement was nearly on par with good old word-of-mouth.

 

Lest brands think “make it funny, and they will come”, it appears it’s not always humor that wins with this set- just 10% overall say “entertaining or humorous content” is one of the top reasons to follow a brand on social, and just 1% say entertainment is the only reason to follow a brand.  What young consumers really want is information.  The primary reason young consumers follow brands is to get the latest info on products and events. It’s incredibly important for a young person to be “in the know”—it contributes to their social status.

 

We know that young people are loyal brand consumers, but they’re not without opinions -and a desire to act on them. So, what sparks this fickle group to deeply engage with a brand or actively disengage?

 

As one might expect, unfollowing a brand goes hand in hand with no longer using that brand – 76% reported they stopped using a brand after unfollowing it.  But, it’s repetitive, boring, and/or irrelevant content that tops young people’s choice to disconnect from a brand on social media at a significant 39%.   Social responsibility sits closely behind with 34% (net) stating they will stop following a brand because of something political/environmental/social they don’t like or that the brand doesn’t reflect diversity.

 

Over half of respondents (53% net) stated they will also stop buying a brand if it did not meet their expectations regarding social responsibility. Top reasons: discriminates against certain groups of people, negatively impacted animals or environment, or used child labor/unfair labor practices.

 

Young people will stay engaged with brands (i.e. follow on social, comment, share) when the content stays fresh and consistently speaks directly to what’s in it for them.  This concept of “what’s in it for me” might not be new, but it has evolved from discounts and freebies to information and trendsetting.

 

 

TAKE A STAND, TAKE AN AD

 

Not surprisingly, consumers will stop using a brand if it lets them down. This can be due to price increases and product quality issues, but it’s also due to actions not in line with young people’s values and beliefs – yet, they expect brand to take a stand and express their beliefs – even at the risk of losing them.

 

Young people not only want to see social responsibility in the companies they follow, they demand it; a large majority (69%) believe brands should stand up for what they believe in, even if controversial – and, over half (58%) say a brand’s ads should include the company’s values and beliefs.

 

While young adults ages 19-25 are more likely to say they would stop buying a brand due to product issues (56% vs. 48% for the 13-18 set), social responsibility issues are equally important to all ages (53% for both teens and 19-25 year olds). Clearly, young people want to spend their money in line with their beliefs.

 

The desire for brands to include their values in advertising may arise from the relative few who seek information on a brand’s social stance or charitable initiatives. Only 11% actively sought information on a brand’s social, environmental or political position, employee diversity, or the causes it supports.

 

Andy Tu concluded, “The results show that for young consumers the old playbook of media and creative applies less and less and that connecting with them is about doing it on their terms in ways that are visually and emotionally appealing and relevant to them.”

Methodology

Data was collected via an online survey distributed to individuals age 13–25 years old living in the United States. Removed from the analysis were individuals with completion times of less than 5 minutes and those younger than 13 years or older than 25 years. Results have been weighted to create representations across gender, age and parents’ education matching those reported by the U.S. Census Bureau. This means the opinions of 13-year-old females, 25-year-old males, and everything in between are represented as they would in the general U.S. population. The final sample includes 1,334 observations. With an estimated U.S. population of 59 million 13–25 year olds, this sample size allows for a 2.7% margin of error at a 95% confidence level.

 

ABOUT DEFY MEDIA

DEFY is built on the idea that media should be as meaningful and dynamic as the audiences it’s made for, creating expansive and authentic content brands – SMOSH, Screen Junkies, Clevver, AWEme, BREAK and Made Man – that young people obsess over. Powered by in-house studios and the most adept talents and producers, DEFY has uniquely scaled its digital sensibility, expanding 75 regularly scheduled programs across more than 25 video platforms, including SVOD, television and film.  In a world where viewers hold the power, DEFY’s brands have earned more than 110 million followers on YouTube and the world’s largest social platforms combined, driving more than 800MM total video views each month through content that matters to young audiences. Learn more about DEFY and our obsession-worthy brands at www.defymedia.com.

 


ABOUT TMI STRATEGY

TMI is a strategy group that uncovers insights about young people to develop creative solutions that drive social change. Fueled by DoSomething.org’s proprietary data from its over 5.5 million members involved in more than 270 cause initiatives, TMI uncovers what motivates young people to connect with companies and causes they care about. (Yeah, when we called ourselves Too Much Information, we meant it.) Not your typical agency, every project TMI takes on has positive impact on people, the planet, or both — and 100% of TMI’s profits support DoSomething.org. Learn more at:  tmistrategy.org  •  @TMI_Strategy  •  blog.tmistrategy.org.

ScreenJunkies, the Brand Behind Emmy-Nominated Honest Trailers, Announces the Launch of its First Live Channel, ScreenJunkies News

By | Press Releases

ScreenJunkies News will broadcast live daily to deliver dedicated and in-depth coverage and commentary surrounding film and TV fandom

 Los Angeles, CA, November 1, 2016 – ScreenJunkies, the leading digital brand behind the Emmy-nominated and Streamy and Webby Award-winning Honest Trailers, announced today the launch of a new channel with daily live broadcasts centered around movies, television, and everything fan focused in-between, all delivered in the brand’s signature honest and humorous voice.

ScreenJunkies News will roll out three shows daily from its brand new Los Angeles studios. The ongoing slate of content will include:

  •  A live morning broadcast, followed by multiple breaking news segments in the afternoon that explore entertainment news and what it means to the viewers, all in ScreenJunkies’ distinct commentary.
  • Ongoing film and TV reviews, which was the #1 most requested addition by ScreenJunkies’ fans.
  • On-location coverage from Hollywood sets, press junkets, and red carpet premieres.
  • Honest Interviews, which will launch with Benedict Cumberbatch and Doctor Strange, is an extension of ScreenJunkies’ massively popular Honest Trailers franchise. The new series asks film and TV’s most popular personalities to keep it real with straightforward and honest reactions to a variety of topics.

“As we continue to find new ways to interact with our passionate audience on and offline, going live daily was an exciting next step we knew we had to take to respond to the demand from our fans,” said Andy Signore, SVP, Content/Creator, Head of Creative ScreenJunkies. “With ScreenJunkies News, we’re expanding our programming to host more celebrity talent on our shows, breaking down the day’s biggest news in our signature ScreenJunkies style, and going deeper into the world of movies, TV and pop culture we love so much.”

ScreenJunkies News will be led by Editor-in-Chief Roth Cornet, who recently joined DEFY Media and brings extensive experience covering the film and TV industry. Roth has taken on roles both behind-the-scenes and on-air for companies such as AMC Theatres, NBC Universal, IGN, In Contention, Inside Edition, FOX NY, and most recently for HitFix. ScreenJunkies News will also feature regular appearances by cast favorites including Andy Signore, Roxy Striar, Joe Starr, and Dan Murrell, along with special guest appearances and hosts familiar to ScreenJunkies fans, including Sasha Perl-Raver, host of FX Movie Download, Alicia Malone, host of FilmStruck, a streaming service from Turner Classic Movies and the Criterion Channel, Hector Navarro, who has hosted various shows on Geek & Sundry, Nerdist, Legendary, and DC All Access, and Marc Andreyko, New York Times best selling writer of comics Batwoman, Wonder Woman ’77, Manhunter (DC) and The Illegitimates.

“ScreenJunkies News will continue to deliver the point-of-view and voice of ScreenJunkies that the fans know and love, while introducing a wide range of characters and perspectives,” said Roth Cornet, Editor-in-Chief of ScreenJunkies News. “Set to ScreenJunkies’ fast, furious, honest, and irreverent tone, ScreenJunkies News will ensure it is on top of the news by the minute.”

The launch of ScreenJunkies News signifies continued expansion for the ScreenJunkies brand, which has seen the successful cross over into premium SVOD with ScreenJunkies Plus and explosive programming growth, going from producing 3 shows to over 25 shows in just one year. With its consistently unique perspective on film and TV, ScreenJunkies has also experienced growing influence in Hollywood, with major celebrities such as Ryan Reynolds, Kevin Smith, and the Rock joining ScreenJunkies to collaborate on content that has garnered significant media attention and massive views.

This year, ScreenJunkies also activated ScreenJunkies Central, its first 3-day live streaming production at San Diego Comic Con.  The event brought in a major stream of Hollywood fan favorites, including Nathan Fillion, Elijah Wood, Kevin Smith, Danny McBride, Doug Benson, Max Landis, as well as the cast of Orphan Black, Lights Out, and the cast and creators of American Dad and Family Guy, among many others. The inaugural livestream drew over 22 million minutes watched and millions of social impressions.

ScreenJunkies News shows will be available on YouTube and Facebook. In addition, up to the minute stories and analysis will be posted throughout the day across ScreenJunkies’ social platforms.

The ScreenJunkies News channel will be 100% dictated by the news cycle, with the heart of it being centered around geek culture, movies, and television. Delivering daily in-depth perspectives, the trusted, honest and knowledgeable ScreenJunkies crew will break down the news and trending topics that are up for debate and discussion.

About DEFY Media

DEFY Media is the top digital producer and programmer for 13-34 year olds, and the largest owner of YouTube channels and leading media brands across the comedy, lifestyle and gaming verticals. Each month, DEFY-produced content generates 800 million video views and reaches 125 million viewers across our 70 million YouTube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 25 million times. DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17 year olds, Break, known for its top program “Prank It Forward”™, and Screen Junkies, home to the highly influential Emmy-nominated digital series “Honest Trailers”. The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.

 

DEFY Media Announces Fall Programming Slate, Expands with 17 New Original Shows across Top Digital Networks

By | Press Releases

Company kicks off largest video and social programming effort to date with Smoshtober, followed by new series from Clevver and ScreenJunkies  

(Los Angeles, CA) October 4, 2016- DEFY Media, the top digital producer and programmer focused on the influential 13-34 demographic, today kicks off an extensive slate of original programs with the launch of Smoshtober, introducing brand new shows across multiple SMOSH channels, along with original series from Clevver and ScreenJunkies set to air later this fall.  The expanded programming schedule marks the company’s most aggressive production pipeline to date, as the company builds on recent momentum to deliver even more content to a growing audience that now counts over 70MM YouTube subscribers and 100MM social followers.  DEFY currently produces over 75 original weekly and bi-weekly series.

In addition to new programming across its owned channels, DEFY will leverage the new series for growing partnerships with both new media companies and traditional cable/telecom operators entering the market with SVOD, OTT, and streaming services.  DEFY has seen significant and rising demand for its content which can currently be found on more than twenty video platforms including  Comcast Watchable, SKY TV, Verizon’s go90, Amazon Prime, PlutoTV and Spotify, among others.

“At this year’s NewFronts, we made a commitment to bring 30 new shows to market. Just five months in, we’re delivering on that promise with the launch of multiple new programs across DEFY’s top brands, proving significant audiences and an appetite for more of the content they’re passionate about,” commented DEFY’s Chief Content Officer Barry Blumberg . “Following DEFY’s recent funding round, we’re incredibly energized to immediately leverage the capital to fuel more quality programming and accelerate platform opportunities that will extend our content further to a global audience.”

The first series to debut come under the SMOSH network of brands.  Smoshtober kicks off the comedy powerhouse’s largest programming effort ever, adding 11 weekly series across its multiple channels and more opportunities for the new SMOSH cast, who were introduced last year in Every [Blank] Ever. That series, which quickly became SMOSH’s most watched show averaging close to six million views per episode , marked SMOSH’s first new show in a decade and the expansion of its “SNL” model cast.  SMOSH continues to diversify their comedy brand following its successful first live programming venture SMOSH Live, which has garnered over 2.5MM views to date and is ranked among YouTube’s most viewed live events.

CLEVVER will add four new series following a record year of growth which saw the brand’s subscriber base catapult to over 10MM subscribers, a notable fifty-four percent audience increase since 2015.   Screen Junkies introduces a new format to its current line-up of 27shows across YouTube and ScreenJunkies Plus with Character Roasts.

 

NEW PROGRAM HIGHLIGHTS (OCTOBER – NOVEMBER):

  • SMOSH
    • THE BIG WHAT IF: One subject. Infinite possibilities. Change one variable and everything could be different! What if DONALD TRUMP was your GPS navigator? What if STAR WARS was shot entirely on SNAPCHAT? What if MARIO was actually written by SHAKESPEARE? This show will explore all of these possibilities and more.
    • SMOSH Animated: Hilarious stories and sound bites from classic SMOSH content are brought to life through this brand new animated show.
    • SMOSH LAB: pairs SMOSH super-talent Shayne Topp with an actual real life scientist as they conduct insanely kick ass science experiments. What could possibly go wrong?! Every episode will feature a new science experiment and a big friggin’ mess. It’s learning… on accident.
    • MARICRAFT OUTLASTER: Leveraging the Maricraft popularity and doubling down on the story-driven content with more of a ‘reality show’ feel, this show includes confessional interviews and challenges each week.
    • REALITY SHIFT: Capitalizing on the growing popularity of Virtual Reality, SMOSH Games break the concept of the typical gameplay video by introducing a “Mixed Reality” format which puts SMOSH Games talent into the virtual game in real-time, while giving on-camera viewers the ability to comment and joke. SMOSH Games will use this format to explore the games of HTC Vive, PSVR, Oculus Rift, and other emerging platforms!

 

  • CLEVVER
    • Get Jacked!: A pop culture-centric workout series that is entertaining, inspiring AND instructional! Each episode follows high energy agro-trainer Jarrett Sleeper as he puts Clevver hostesses through an offbeat yet grueling exercise routine inspired by hot topics and celebrities. It’s tongue-in-cheek, but the fitness tips and tricks, heart-pumping moves, and sweat-drenched aftermath are very, very real!
    • After Friday: A long-form, conversational re-cap show that has the vibe of a few friends getting together over coffee to catch up on the week’s most talked about topics in your news feed. From celebrity drama to style trends to trying out the new weird menu item from Taco Bell – our hip and cozy Clevver patio is the pre-party to your weekend pre-party.

 

  • Screen Junkies
    • Character Roasts: Comedy specials from the creators of the Emmy Nominated series Honest Trailers, where comedians come in to roast their favorite pop culture characters – but, with a twist. While the show will match the format of Comedy Central’s Friar’s Club, our roast subject and our dais will be full of popular pop-culture characters all playing in that fictional universe. First roast – Captain America!

Blumberg added, “This truly collaborative effort marking DEFY’s largest slate launch is testament to the stellar talent of our brand teams as we continue to advance our production and programming to satisfy the content demands of a loyal viewing audience.”

 

 

 

DEFY Media Closes $70MM Series B Investment

By | Press Releases

Top Programmer Focused on 13-34 Audience To Further Accelerate Original Programming and Multi-Platform Growth

(New York, NY) September 13, 2016 – DEFY Media, the top digital producer and programmer focused on the influential 13-34 demographic, today announced the close of a Series B funding with a $70MM investment led by Wellington Management Company LLP.

DEFY will continue to aggressively expand programming for its leading portfolio of consumer brands across comedy, lifestyle, and gaming, as well as expand their presence on both emerging and traditional content platforms.  DEFY currently produces over 72 original weekly series across its top ranking brands that include SMOSH, Clevver, Screen JunkiesAWEme, Break, and Made Man – twenty of which average over 1MM views per episode.  Combined, programs created by those brands generate over 800 million video views monthly, reach 125 million viewers across 65 million YouTube subscribers, and have earned the brands 100 million overall social followers.

DEFY has seen significant and rising demand for its original programming over the past year from both new media companies and traditional cable/telecom operators entering the market with SVOD, OTT, and streaming services.  DEFY content can currently be found on more than twenty video platforms including  Comcast Watchable, SKY TV, Verizon’s go90, Amazon Prime, PlutoTV and Spotify, among others.

Matt Diamond, CEO of DEFY Media commented, “Our brands and programming are currently being embraced by over 100 million people monthly and are poised to be included in the next iteration of paid cable and OTT bundled packages.  These investments will further allow us to accelerate our original programming to capitalize on the changes that are happening within the media landscape.”

Prior to these investments, DEFY had already significantly expanded its internal production infrastructure.  In addition to the 72 weekly shows DEFY produces weekly, the company released SMOSH: The Movie in the summer of 2015 (went to #1 on iTunes comedy and later distributed via Netflix), produced the serialized comedy series Part Timers created in partnership with YouTube, and launched an SVOD subscription service ScreenJunkies Plus, which delivers a full schedule of original shows from the leading digital channel for fans of movies and Television.

Existing DEFY investors include ABS Capital, Lionsgate, Viacom and ZMC (Zelnick Media Capital).

Guggenheim Partners served as the exclusive financial advisor to DEFY Media and Lowenstein Sandler acted as legal counsel to DEFY Media.

 

About DEFY Media

DEFY Media is the top digital producer and programmer for 13-34 year olds, and the largest owner of YouTube channels and leading media brands across the comedy, lifestyle and gaming verticals. Each month, DEFY-produced content generates 800 million video views and reaches 125 million viewers across our 65 million YouTube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 25 million times. DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17 year olds, Break, known for its top program “Prank It Forward”™, and Screen Junkies, home to the highly influential digital series “Honest Trailers”. The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com. 

 

 

Comedy Powerhouse SMOSH Announces First Ever Live Comedy Sketch Show SMOSH Live!

By | Press Releases

Duo Teams Up with 5 Gum to Announce Live Show at VidCon and take the 5 Truth or Dare Challenge on the Main Floor

(Anaheim, CA) June 24 – Anthony Padilla and Ian Hecox of DEFY Media’s SMOSH will formally announce plans for the brand’s first-ever live sketch comedy show during their VidCon Q&A session at 2PM today.  The live event, featuring never before seen sketches and special guests, will be streamed from the YouTube Space in Los Angeles on August 26.

This announcement follows a momentous SMOSH ten-year celebration last year, which included the premiere of SMOSH: The Movie, the debut of Anthony and Ian’s Madame Tussauds Wax Figures coinciding with VidCon 2015, and the launch of their first long form comedy series Part Timers among other projects.  SMOSH, dubbed “The SNL of the Internet” by Time Magazine, decided to further challenge themselves creatively by taking their sketch comedy to a live stage and allowing their audience to experience their brand of comedy in an entirely new way.

SMOSH Live! will be presented by 5 Gum as part of a summer-long partnership with DEFY Media and SMOSH. The partnership kicks off at VidCon and culminates with the August 26 event. The 5 Gum brand, best known for encouraging people to embrace the exhilaration of stepping beyond the familiar and saying “I do” to new experiences, has dared Anthony, Ian and the whole SMOSH gang to go bigger and bolder than ever before at the live show.  5 Gum is produced by the Wm. Wrigley Jr. Company, a subsidiary of Mars, Inc.

The partnership extends the 5 Gum brand’s multi-year marketing efforts around its 5 Gum Truth or Dare program, which is played with specialty packs that are released once a year. Each pack contains different truths and dares on the gum’s foil wrappers that challenge people to step into the unknown and outside of their comfort zones.

In an exciting opportunity for SMOSH fans, the 5 Gum brand also is giving fans the chance to be front and center at SMOSH Live! Fans can grab a pack of 5 Gum Truth or Dare this summer, take a challenge and share it on social media, including the hashtags #5truthordare and #vipsweepstakes to be entered for a chance to win tickets to the August 26 show.

Aside from SMOSH Live!, fans will have access to additional show content streamed online. Hosted by SMOSH Games’ Jovenshire, the pre-show will give the audience a peek behind the curtain as the stage comes to life. During the post-show, the SMOSH cast will play their own version of Truth or Dare with the audience and take questions from fans.

In addition to daring SMOSH to step it up during the live show, 5 Gum is offering fans and creators additional ways to get involved in Truth or Dare at VidCon:

  • For three days, 5 Gum will be on the main floor with a Truth or Dare activation, featuring a large stage where participants will play 5 Truth or Dare in front of the large VidCon crowd.  5 Gum also is the sponsor of the VidCon Community Wall, encouraging attendees to share their truths on a massive 120-foot wall and perform dares in a gif-photo booth.  Both spaces offer social sharing capabilities on-site, giving attendees the chance to show their stuff to friends back home and enter to win tickets to SMOSH Live!
  • Talent from DEFY properties SMOSH Games, The Warp Zone and Clevver will also get in on the action by grabbing packs of 5 Gum, playing throughout VidCon and inviting fellow creators to join in on the fun, sharing their own challenges on their social media channels.
  • 5 Gum samples and swag will be available throughout VidCon at the brand’s booth and in the DEFY Media Lounge.

 

5 Gum will help SMOSH activate the August 26 event with multiple pre- and post-show integrations, in addition to running several custom commercials throughout the live show. 5 Gum also will receive additional media and social promotion across DEFY’s vast media network throughout the course of the campaign.  Following the live show, SMOSH will run an exclusive behind-the-scenes video about the making of the show, which will be captured in the weeks leading up to the event.

DEFY, SMOSH and 5 Gum will unveil more event details in the coming weeks.

 

Digital Video Dominates Expanding Media Diet of 13-24 Year Old Viewers – Younger Audience Declare It’s The Content That Fills Their Day and Feeds Their Needs

By | Press Releases

Digital Video Dominates Expanding Media Diet of 13-24 Year Old Viewers –  Younger Audience Declare It’s The Content That Fills Their Day and Feeds Their Needs

Fourth Annual Acumen Report Finds Video Viewing Increasingly Social, but YouTube Still Rules This Set, While TV’s Spot Falls Further Behind

(Los Angeles, CA) March 27, 2016—DEFY Media, the top digital producer and programmer focused on the influential 13-34 demographic, today announced findings from its fourth annual ACUMEN Report: YouthVideo Diet, conducted in partnership with Kelton Research and Hunter Qualitative. While last year’s findings illuminated 13-24 year old consumers’ deep connection with digital content and its rising stars – this year’s report focused on uncovering exactly where and when they’re watching, what they’re willing to pay for, and what ads they are willing to watch.

For the majority of today’s Gen Z and young millennial consumers, video is their daily lifeline. According to the report, they’re on “watch” from the start of their day (65% report viewing before school or work) straight through to the evening hours (67% watch while falling asleep), with barely a break in between. Moreover, despite academic or career pursuits, over 40% engage while at school or on the job.  Video platforms provide the connections they can’t live without – all day long – continuing to push TV further behind as a must have. Respondents unanimously shared video’s critical role in super-serving a diverse set of needs that TV just can’t satisfy, and that go well beyond daily amusement.

Since last year’s report, the industry has experienced an explosion of new video platforms which increase the total addressable market for video viewing but also raise competition for the coveted attention of young viewers,” commented Andy Tu, DEFY Media’s EVP of Marketing.” The findings prove younger audiences’ increasing appetite for digital video that’s satisfying a diverse set of needs, and the importance of understanding preferences or risk being easily tuned out.”

  The survey includes both quantitative and qualitative research methods, to provide a comprehensive and thoughtful view of Gen Z and young Millennials media behaviors, content consumption and influencers.

Daily Requirements

Video consumption is now an essential part of younger audience’s daily intake – as natural to them as the required dose of sleeping and eating – and with a growing supply of media platforms catering to their content cravings, that share of the pie continues to widen.  Interestingly, convenience remains an important but not necessary precondition to viewing, with respondents sharing a high propensity for watching videos on a laptop or desktop (66% vs. 76% for smartphone).

Among the most highly-viewed video platforms, the reports shows that YouTube still reigns with 85% of respondents stating it’s their #1 go-to. Netflix falls just behind at 66%, TV at 62%, and Facebook, 53%.    But, when it comes to the sources they “CAN’T LIVE WITHOUT”, TV seems to be the first sacrifice.  YouTube is the clear winner again at 67%, Netflix at 51%, with social media sources (net of Facebook, Instagram, Snapchat, Twitter and Tumblr) coming close at 48% as video play significantly rises on these platforms. TV falls to almost half that of YouTube, with only 36% stating they can’t live without the traditional tube.

Yet, there is a divide – it appears that age does matter when you get past these sources.  For younger viewers ages 13-18, their next “must-have” is Vine. For the older set (19-24), Hulu and Blu-Ray/DVD show priority.  

Social (Video) Climbing

 While we know that younger audiences are inherently social and it comes as no surprise that social media drives their daily connections and need for self-expression, this year we see the bold emergence of video consumption across these platforms.  In fact – and most telling – are the results showing that for Facebook, more consumers (60%) use the platform for social and video vs. 40% for social purpose alone. That’s a jump from use across other  platforms like Instagram and Snapchat where video and social vs. just social use is on par (48% vs. 52% for both) and where Twitter and Tumblr have also grabbed a small portion of that pie (31% and 30%, respectively) .

And while one may assume viewers are primarily watching videos of family and friends across these platforms, the report highlights that only 14% view this type of video on social media. Twenty-four percent say they watch mostly videos featuring their favorite digital celebs, with that same percentage reported for videos with people they do not know personally, such as pranks or fails popular with this audience.  When asked if they watch video of TV/Movie stars, just half that figure (11%) said yes.

Time spent watching video further emphasizes viewer’s affinity for social video.  Reported time spent watching video on social and free online sources combined equaled 12.1 hours weekly,  trumping viewing on either subscription services (such as Netflix, Amazon or Hulu, among others) which tallied at 8.8 or Cable/Satellite TV which landed at 8.2 hours when compared.

 So Satisfying

 As part of this year’s report, Acumen explores the different needs that various video platforms may meet throughout the day.  For these 13-24 year old consumers, boredom is not an option. While 77% turn to digital video for those “boredom killer” moments, it turns out that youth can’t live without it because of many other needs these platforms fulfill.

Digital video satisfies a wide variety of needs respondents stated as priorities  – whether it’s a mood lifter (57%), stress reliever (61%), the reason to stay up to date on what’s trending or new (60%), to learn how to do something (47%) or to lull oneself to sleep (44%).  Digital video was also not only for solo viewing – 58%  say it’s about family together time. The rise in digital video can be attributed to more than just accessibility; it also caters to a broader set of need states beyond sheer amusement.

Cord Cutting vs. Cost Cutting

  TV still has a role, but its terrestrial nature and the fact they don’t view the content or personalities as relevant or relatable continues to challenge its place in their daily diet – and in the household – a hefty 38% of those surveyed stated they did not have a cable/satellite box.  Of this set, the financially independent respondents made it clear that the choice not to subscribe is not always about the economics.  While 40% say there are less expensive options, 24% are just not interested in the content TV offers.  For those that can afford it, almost 20% say the cost is not worthwhile.  For those whose households do have a cable connection, the cord is another benefit of still living under mom and dad’s roof, where someone else still foots the bill. When financially dependent youth leave home, just 56% say they plan to subscribe to cable/satellite TV compared to 86% who plan to subscribe to Netflix.

When it comes to certain digital video connections, responses show some things are worth paying for,  or at least paying for some of the cost. Among users almost half (48%) report paying for a sports app, while Amazon gets support from 50% of youth, 55% for Hulu, and 56% for HBO or Showtime apps.

 Appetizing Ads

 Last year’s Acumen report revealed the growing and significant influence of YouTube personalities, as well as viewer’s preference for content featuring these new digital celebs (43% of 13-17 year olds opened content featuring their favorite talents).  That study also showed 63% would try a product or brand recommended by a You Tube star vs. 48% by a TV/Movie star.  This year Acumen dug deeper into that connection to uncover what message matters to them and answer whether all ads are created equal?

Growing ease to ‘ad block’ is giving rise to industry fears that interrupting young audiences valuable space and time comes with the real risk they will, and can, turn you off forever. The strength of digital talents’ relationship with their viewers has also given rise to more marketers leveraging the power of these influencers to break through youth’s screens in a more meaningful and entertaining manner.   These savvy viewers know they can turn you off, but they also understand it’s just business and are willing to watch so their favorite personalities can earn.  Sixty-three percent agree that digital celebrities need ads on their channels to make a living and a significant 58% say they don’t mind watching ads to support them.

But, how those advertisements are delivered still matters. While pre-roll continues to drop in favor – just over half (53% ) are ok with that 1-minute spot while still preferring a 15- second commercial which gets that figure to 80%, it’s the well- produced branded content or non-invasive intro/outro that rises to the top with this group.  A whopping 89% say the 5 –second intro featuring a brand sponsor is always or sometimes “OK” (88% for the end screen), 87% approve of product placement in a video, the same goes for digital talents actually demonstrating a product or calling out a sponsor.

For more on what’s driving youth’s media preferences, DEFY Media recently partnered with VARIETY for a deep dive into SNAPCHAT’s rising status with this audience – read it here.

Methodology

DEFY Media partnered with Hunter Qualitative and Kelton Global to research the Youth Video Diet. From greater Chicago, Raleigh-Durham and Seattle, 54 youth ages 13-24 years were selected to complete 14-day journals chronicling the videos watched daily and providing information on habits and opinions.  Twenty seven of these youth were interviewed in-person―eighteen ages 13-17 in “buddy pairs” and nine ages 19-24 individually. These interviews were followed with an online survey of 1,300 youth ages 13-24 representative of the U.S. population by age, gender, ethnicity/race and parental education.

 

About DEFY Media

DEFY Media is the top digital producer and programmer for 13-34 year olds, and the largest owner of YouTube channels and leading media brands across the comedy, lifestyle and gaming verticals. Each month, DEFY-produced content generates 600 million video views and reaches 125 million viewers across our 60 million YouTube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 25 million times. DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17 year olds, Break, known for its top program “Prank It Forward”™, and Screen Junkies, home to the highly influential digital series “Honest Trailers”. The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com. 

Prank It FWD™ is Back to Spread More Joy – Dedicated Animal Shelter Owner Surprised With An Unforgettable Rescue of Her Own in “All Dogs Must Go: Epic Pet Adoption”

By | Press Releases

Positive Prank Series Brings More Star Power For More Holiday Cheer – Hunger Games Mega-Stars Turn the Cameras on Digital Stars SMOSH and The Today Show Host Hoda Kotb Joins Clevver’s “Entourage”

 

Viewers Can Watch and Share to Benefit Charitable Partner Do Something

 

 (Los Angeles, CA) November 16, 2015 –The positive pranks movement is about to get even bigger as DEFY Media kicks off season four of its celebrated positive prank video series, Prank It FWD™, with more original videos and surprises from top YouTube stars and some of the biggest names in Hollywood.  Since Prank It FWD™ launched just over 18 months ago, the campaign has garnered more than 100MM total views and succeeded in sparking a movement around the globe, changing the lives of many deserving individuals while also moving many viewers to prank it forward in significant ways in their own communities.

Today, the heartwarming surprises continue with brand partner Barefoot Wine & Bubbly back on board to spread more holiday cheer in “All Dogs Must Go: Epic Pet Adoption”.  Sherri Stankewitz is the hardworking owner of a Los Angeles animal rescue shelter who has sacrificed everything to take care of her beloved dogs, including leaving a professional career behind and living on the shelter grounds to make ends meet.  Sherri thinks that she’s throwing her biggest pet adoption event ever and being filmed for a documentary, but from the start, things seem to not be going her way.  Just when she thinks her event is about to get shut down, Prank It FWD and some special friends show up to present her with a few life-changing surprises, including a mob ready to adopt and provide loving homes for each and every one of her forty dogs.

“We are so grateful for all that Prank It FWD and Barefoot Wine & Bubbly have done for all of us at West Coast Animal Rescue,” said Sherri Stankewitz, a founder of West Coast Animal Rescue. “Just when we thought that we may not be able to carry on, we received the surprise of a lifetime, a gift that has fueled our desire and our ability to help more dogs in need.”

“This is the third time that we’ve partnered with Prank It FWD because we share their mission to have fun and make the world a better place,” said Elizabeth Windram, Senior Marketing Manager for Barefoot Wine & Bubbly. “We had a great time surprising someone as giving and deserving as Sherri, and we were delighted to help make the prank happen.”

This year, Oscar winner Jennifer Lawrence joins a list of star talents who have participated in the campaign to prank it forward for good, including last season’s life-changing pranks featuring First Lady Michelle Obama and the L.A Clippers Glen Davis and DeAndre Jordan.  Jennifer and co-stars Josh Hutcherson and Liam Hemsworth from Lionsgate’s blockbuster film franchise The Hunger Games prank it forward with a SMOSH super who is living with a form of muscular dystrophy to turn the cameras – and the joke – on digital superstars Anthony Padilla and Ian Hecox of Smosh, while also raising awareness for the Center for Duchenne Muscular Dystrophy at UCLA.

And, The Today Show’s Hoda Kotb enthusiastically jumped on board following The Today Show’s heartfelt coverage of the last two seasons.  The popular host joins the Clevver “Entourage for the Day” prank to help turn a deserving teenager’s musical aspirations into reality with an unforgettable day of surprises and opportunity that lands him atop the famed “30 Rock”.

“We kicked off Prank It FWD in April 2014 aiming to turn the prank convention on its ear and add value into the world.  Since then, a campaign built on promoting change through positive pranks has grown into a global movement, making an impact with viewers  that has far exceeded our expectations and continues to change the lives of deserving recipients in ways we never could have anticipated,” commented Barry Blumberg, DEFY Media’s Chief Content Officer.  “We’re proud to bring back another season with more great talent and life-changing surprises that promise to drive this important program even further and inspire others to prank it forward with us through the holidays.”

This season of Prank It FWD™ features more original prank videos from DEFY Media brands SMOSH,  SMOSH GAMES, Clevver, AWEme, as well as prolific pranksters Greg Benson, Tom Mabe,  and Simple Pickup, together reaching a massive audience of more than 90 million YouTube subscribers.

Featured Videos Include:

  • SMOSH’s  ”JENNIFER LAWRENCE PRANK” –   In the same week SMOSH commemorates 10 years on YouTube and Lionsgate’s The Hunger Games: Mockingjay – Part 2 premieres November 20,  a  SMOSH super fan living with Duchenne muscular dystrophy  joins forces with the film’s mega- stars to prank digital’s most popular personalities – Watch what happens when Jennifer Lawrence, Josh Hutcherson and Liam Hemsworth  help Dylan Miceli-Nelson turn the cameras -and the joke- on Ian and Anthony in this memorable press junket moment.
  • CLEVVER’S “ENTOURAGE FOR THE DAY” – Noah Jay, an aspiring teenage singer in Los Angeles gets the surprise of a lifetime when he leaves his house for school to find a camera crew and crowd of paparazzi waiting for him. The surprises continue straight to New York City where he lands on The Today Show with a little help from host Hoda Kotb and other famous friends.
  • GREG BENSON’S “HOMELESS SHELTER MAKEOVERSPrank It FWD Host Greg Benson invites homeless people to a local shelter for a meal but they end up leaving with an elevated sense of self  with many “pampering” surprises and everyone feeling like a winner.
  • SIMPLE PICK UP’s ”SENIOR PROM”   Senior citizens are treated to a special dinner at their community center where they are surprised with a live musical  performance and have a chance to re-live their high school days in this heartwarming prank.

Prank It FWD™ continues to benefit charitable partner DoSomething.org, one of the largest global organizations for young people and social change.  Prank It FWD™ will donate one dollar for every 1,000 views of the series videos, as well as one dollar for every social mention and share tagged #PrankItFWD.

Prank It FWD™ has impacted the lives of so many deserving individuals, including some of these memorable stories:  Best Shift Ever” surprised an L.A. waitress with some life-changing “tips,” including a brand new car, that enabled her to shift her focus full time on the non-profit organization she founded; “She’s Got it Maid,” surprised a hardworking housekeeper and single mother of three in Cleveland, OH with a brand new house.

WATCH MORE PROGRAMMING ALL MONTH LONG, OR NOMINATE SOMEONE FOR A FUTURE CAMPAIGN HERE and GET SOCIAL WITH Prank It FWD™:

YouTube.com/Break

Facebook.com/PrankItFWD

Twitter: @PrankitFWD

 

ABOUT DEFY MEDIA

 

DEFY Media is the top digital producer and programmer for 13-34 year olds, and the largest owner of YouTube channels and leading media brands across the comedy, lifestyle and gaming verticals. Each month, DEFY-produced content generates 600 million video views and reaches 125 million viewers across our 60 million YouTube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 25 million times. DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17 year olds, Break, known for its top program “Prank It Forward”™, and Screen Junkies, home to the highly influential digital series “Honest Trailers”. The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.

 

ABOUT BAREFOOT WINE & BUBBLY

 

Barefoot Wine is the most awarded wine brand inUS competitions. Barefoot’s California wines are attractively priced and can be found in bottles bearing the fun, iconic footprint label. Barefoot’s still wine portfolio includes 16 offerings and is available for a suggested retail price of $7 for 750-ml bottles, $12 for 1.5-liter bottles. Barefoot Bubbly ($10) is available in 11 offerings, including NEW Barefoot Bubbly Fusions, and is the most awarded Sparkling Wine in US competitions. Barefoot Refresh ($8) is available in five new lively and light-style offerings. For additional information, visit BarefootWine.com or Facebook.com/BarefootWine.

 

 

 

DEFY Media Announces ScreenJunkies Plus Subscription Streaming Service

By | Press Releases

New Service, from the Creators of Honest Trailers, will Offer Fans Exclusive Original Programming and Introduce Premium Scripted Series, Interns of F.I.E.L.D.

 

(Los Angeles, Calif.) – November 10, 2015 – DEFY Media-owned ScreenJunkies, the leading digital channel for fans of movies and television, announces its new subscription streaming service, ScreenJunkies Plus (SJ+). Launching on November 17th at ScreenJunkies.com/plus and on new mobile apps (iOS and Android), the new service from the team behind the popular series Honest Trailers, Movie Fights!, and ScreenJunkies Show will offer an extensive slate of new programming scheduled seven days per week and available exclusively to SJ+ members.  Created for the millions of global fans of TV and film, SJ+ will offer subscribers an all access pass to entirely new shows, ScreenJunkies’ full archive of content, and the opportunity to watch and participate in live weekly programming.

Some of today’s biggest voices in pop culture commentary will also create programing for the SJ+ service.  Among others, YouTube star and outspoken film critic Jeremy Jahns (900K+ subscribers), movie reviewer Chris Stuckmann (450K+ subscribers) and the team behind How It Should Have Ended (5.4 million subscribers), the animated parody YouTube channel that imagines alternative endings for movies, will all host brand new shows on the service.

SJ+ will also debut and be the home of ScreenJunkies’ first scripted original series Interns of F.I.E.L.D, a comedy about the overworked, underpaid interns behind the scenes at the world’s most elite secret super hero organization. The show premieres on the service in December and will feature TV and film personalities including Jamie Kennedy, Jonathan Lipnicki, and Casper Van Dien.

“The existing breadth and passion of the ScreenJunkies audience showed us there is a massive opportunity related to providing great content for movie and TV fans,” comments Keith Richman, President of DEFY Media. “We launched ScreenJunkies Plus in order to fuel our ability to satisfy this audience and to further invest in programming that meets their broad spectrum of interests.  We believe that the combination of our existing scale, additional programming and multi-platform distribution positions us to become the go to network for this genre.”

Additional ScreenJunkies Plus programming highlights include:

  • TV Fights! – Real fights over the best (and worst) TV shows of the past, present and future. By overwhelming popular demand, the film-lovers who brought you Movie Fights! sets their sights on a new target: TV.
  • Mundy Night Raw! – Two renowned, fan-favorite film critics duke it out and debate  the week’s biggest new releases and undiscovered cinema classics. Starring Dan Murrell and Nick Mundy.
  • Movie Games with Jeremy Jahns – YouTube star and outspoken film critic Jeremy Janhs is joining Screen Junkies Plus for an all-new bi-monthly series featuring all things Movie trivia!
  • First & Worst – Popular Movie Critic Chris Stuckmann and a guest debate the best and worst film of a given filmmaker or actor.
  • After Credits – Teaming up with HISHE (How It Should Have Ended) we fast forward beyond the movie itself to show After Credits scenes for films that never had them.
  • Does It Hold Up? – Host Spencer Gilbert (Honest Trailers writer), guest experts and Screen Junkies Plus fans determine if 90’s/retro films still hold up today.
  • The ScreenJunkies Universe – The live show that gives Plus members an official gateway to all things upcoming featuring sneak peeks of new shows, Q&As with your favorite cast, viewer (e)mail and more…hang out and let us know how we’re doing.
  • Honest Trailer Commentaries Now there’s more Honest Trailers to love than ever before. Get exclusive commentary tracks, outtakes, behind-the-scenes secrets and alternate jokes from your favorite Honest Trailers.
  • Honest Trailer Exclusive!  – Honest Trailers Exclusive lets ScreenJunkies Plus members vote on which film is next to get the “Honest” treatment in a special Honest Trailer that’s exclusively for members.
  • After The Fight!  – The new MovieFights! post-show gives audiences VIP access to the special guests to discuss who won, who should have won, and ask their most burning questions.

ScreenJunkies Plus will be available on web and mobile apps for $4.99/month. Both will offer a free trial at sign up.  ScreenJunkies.com offers the option to purchase an annual subscription for the online service at $59 and a special Founders Club pack will also be available for $99, which includes a one-year subscription with one-year free, a Movie Fights home game, and exclusive swag including a SJ+ T-shirt and fan-art 11×17 poster.

 

Since launching, ScreenJunkies on YouTube has reached over 1 billion lifetime views and 4.9 million+ subscribers, averaging 2.4 million views per video. The brand’s impact is continuously at the forefront of the pop culture zeitgeist, from The Rock teaming with ScreenJunkies to officiate his “best friend” Nick Mundy’s wedding to Directors Joe and Anthony Russo revealing their goal to “Honest Trailer-proof” Captain America: The Winter Soldier during their writing process.

Current programming for ScreenJunkies on YouTube, including Honest Trailers, Movie Fights!, and ScreenJunkies Show, will remain free on the channel. To learn more and to subscribe starting November 17th, visit ScreenJunkies.com/plus.

About Defy Media

DEFY Media is the top digital producer and programmer for 13-34 year olds, and the largest owner of YouTube channels and leading media brands across the comedy, lifestyle and gaming verticals. Each month, DEFY-produced content generates 600 million video views and reaches 125 million viewers across our 60 million YouTube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 25 million times. DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17 year olds, Break, known for its top program “Prank It Forward™”, and Screen Junkies, home to the highly influential digital series “Honest Trailers”. The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.

COMEDY POWERHOUSE SMOSH TO LAUNCH NEW SCRIPTED SERIES, PRODUCED BY DEFY MEDIA & PRESENTED BY SCHICK HYDRO

By | Press Releases

THEY’RE HAVING THE BEST TIME EVER AT THE WORST JOB EVER

 PART TIMERS

 COMEDY POWERHOUSE SMOSH TO LAUNCH NEW SCRIPTED SERIES,

PRODUCED BY DEFY MEDIA & PRESENTED BY SCHICK HYDRO

Coming To YouTube on January 11, 2016

Los Angeles, CA (November 5, 2015) DEFY Media and YouTube today announce Part Timers, the much anticipated original scripted comedy series from digital powerhouseSMOSH.  The series, produced by DEFY Media and starring SMOSH’s Anthony Padilla and Ian Hecox, is part of YouTube’s commitment to invest in new original shows and movies featuring some of YouTube’s most popular stars. The first season will be presented by brand partner Schick Hydro and will debut exclusively on the SMOSH YouTube channel on January 11, 2016.

Part Timers is the first ever scripted series from SMOSH, the premier digital comedy brand.  Starring SMOSH’s Anthony Padilla and Ian Hecox as employees of Pork E. Pine’s, a popular pizzeria and arcade well past its prime, this episodic comedy series chronicles the adventures of a group of misfits, oddballs and man-children as they navigate the perilous world that is the kids’ restaurant business and ultimately become fast friends.  Undeterred by the utter insanity brought about by working for minimum wage, inept management and a six foot tall porcupine, the staff of Pork E. Pine’s return day after day to find themselves having the best time ever, working at the worst job ever.

“We’re thrilled to announce our partnership with YouTube for Part Timers, continuing SMOSH’s expansion into longer form programming following the successful release of SMOSH: The Movie earlier this year,” commented Barry Blumberg, Chief Content Officer, DEFY Media. “Today also marks SMOSH’s ten year milestone on YouTube and we look forward to celebrating with our partners this evening with a peek at what’s next.”

“Anthony and Ian have entertained millions of fans around the world with their unique brand of humor and we’re thrilled to work with them to offer this fresh and funny original scripted comedy series that gives SMOSH fans more programming they will love,” said Susanne Daniels, Global Head of Original Programming, YouTube.

Schick Hydro is the official brand partner for Part Timers. In addition to multiple organic brand placements throughout the series, Schick Hydro is bringing fans additional content created in the SMOSH and Part Timers voice that aims to enhance the viewing experience. Schick Hydro worked with Part Timers’ director and writers to develop custom twenty second videos that capture the look, feel, and style of Part Timers, while highlighting Schick Hydro products and brand messaging. These custom videos feature members of the Part Timers cast and include hilarious bonus scenes that evolve from the series’ storylines.

“SMOSH presented an exciting opportunity for Schick Hydro to connect with its core audience – who are just like this group of guys – through the creativity and humor that Anthony and Ian bring to every episode,” said Edgewell Personal Care Senior Brand Manager Anastasia Tobias. “We’ve enjoyed seeing how SMOSH’s lighthearted nature brings our brand to life and are excited to see the Part Timers series debut.”

With over 35 million combined YouTube subscribers, 30 million social followers and 17 million monthly unique visitors, SMOSH has one of the strongest digital footprints of any media brand in existence today.  Based on the strength of this audience, SMOSH has also seen multiple chart-topping musical endeavors, record-setting channel spin-offs and top-selling mobile and gaming apps, with more than two million downloads to date. And, in Summer 2015, the brand released its first feature length film SMOSH: The Movie which debuted at #1 on the iTunes comedy chart. SMOSH’s Anthony Padilla and Ian Hecox also became the first digital stars to be immortalized in wax by the world famous Madame Tussauds.

SMOSH will officially commemorate ten years on YouTube with a celebratory event at the YouTube Space LA this evening, bringing together top digital stars and partners for a fun-filled night honoring Anthony and Ian’s contributions and this impressive achievement.

“Ten years ago we started this incredible journey with YouTube that has allowed us to create, do what we love every day and grow SMOSH beyond our wildest dreams,” commented Padilla and Hecox. “Part Timers is an important next step for us as we continue to expand creatively and build on our brand with programming that connects with our audience in new ways. We’re excited to embark on this next phase.”

Part Timers Credits

Executive Producer               Anthony Padilla

Executive Producer                       Ian Hecox

Executive Producer                       Barry Blumberg (Chief Content Officer, DEFY Media)

Executive Producer                       Jared Hoffman (President, Generate, a division of DEFY Media)

Executive Producer                       Chris Pollack  (Co-President, Generate, a division of DEFY Media)

Co-Executive Producer                Susan Nessanbaum – Goldberg

Show Runner                                    Kate VanDevender

Director                                              Laura Murphy

Producer / Writer                          Ryan Finnerty

Consulting Producer                     Paul Germain

CAST

Anton                                                   Anthony Padilla

Ian                                                         Ian Hecox

Dinger                                                  Casey Webb

Lori                                                       Natalie Whittle

Mads                                                     Cat Alter

Pete                                                       Noah Grossman

Ella                                                        Jade Martz

About YouTube

Launched in May 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is a Google company.

About DEFY Media

DEFY Media is the top digital producer and programmer for 13-34 year olds, and the largest owner of YouTube channels and leading media brands across the comedy, lifestyle and gaming verticals. Each month, DEFY-produced content generates 600 million video views and reaches 125 million viewers across our 60 million YouTube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 22 million times. DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17 year olds, Break, known for its top program “Prank It Forward®”, and Screen Junkies, home to the highly influential digital series “Honest Trailers”. The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.