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CONTENT MEDIA PARTNERS WITH DEFY MEDIA ON “HIGHER POWER”

By | Press Releases

Content Lands International Sales Rights to Defy Media and Lorenzo di Bonaventura’s SFX Driven Sc-Fi Film “Higher Power”

 Footage to be Shown For the First Time at AFM

 Los Angeles, CA – Content Media closed a deal today with DEFY Media, the top digital producer and programmer for 13-34 year olds, to partner on “Higher Power” – the new SFX driven Sci-Fi feature film from Lorenzo di Bonaventura, producer of the blockbuster “Transformer” franchise, “Salt,” and the “GI Joe” franchise.

With mind blowing special effects and a compelling new character “Higher Power” is “X-Men” meets “Chronicle” – the story of a true everyman who risks his life to save his daughter, and ends up with powers beyond his wildest imagination.

International distributors will get their first glimpse of “Higher Power” at the upcoming American Film Market (AFM) in Santa Monica, where Content’s Film President Jamie Carmichael and Content’s Head of Sales, Harry White, will debut the first footage of the much anticipated film. CAA co-represents U.S. distribution rights with Content.

Content financed the movie with multi-platform powerhouse DEFY Media, whose unparalleled reach to a key millennial audience of more than 125 million monthly viewers, coupled with the company’s ability to directly engage with consumers across its multiple top ranking brands and social channels, adds marketing clout for “Higher Power” on a level rarely seen in the independent film world.

Directed by Matthew Santoro (visual effects artist for “X-Men Origins: Wolverine”, “X-Men: The Last Stand”, “The Incredible Hulk”, “300”), from a script by Julia Fair (“Alien Raiders”), “Higher Power” stars Ron Eldard (“Sleepers”, “Black Hawk Down”, Super 8”), Colm Feore (“The Chronicles of Riddick”, “The Amazing Spider-Man 2”), Jordan Hinson (“Kevin From Work”, “Eureka”, “Hank”), Austin Stowell (“Whiplash”, “Dolphin Tale”, “Love and Honor”) and Jade Tailor (“Karma”).

Producers are Lorenzo di Bonaventura, Greg Siegel, Evan Cholfin and Ross M. Dinerstein of Campfire. Content’s Jamie Carmichael is Executive Producer.

Content’s Carmichael said, “Matt has created a mind blowing Sci Fi thrill ride with “Higher Power”, and we are extremely excited to have such accomplished partners as Defy, Campfire and Lorenzo di Bonaventura.”

DEFY Media President Keith Richman commented, “We’re thrilled to team with Content Media on “Higher Power”, further expanding long-form content offerings that deliver on the passions of our audience, and giving distribution partners the unique ability to leverage our powerful global media network to fuel the film’s release.”

“Higher Power” is the latest addition to Content Media’s impressive international sales slate, which includes Dennis Hauck’s neo-noir detective thriller “Too Late,” starring Academy Award®-nominee John Hawkes; Joel David Moore’s “Youth In Oregon,” starring Frank Langella, Billy Crudup,Christina Applegate; Amy Berg’s “Janis: Little Girl Blue” selected at the Venice and Toronto Film Festivals; the supernatural horror “Don’t Knock Twice,” from The Machine team stars Katee Sackhoff, Lucy Boynton and Nick Moran; the Maria Callas biopic “Callas,” starring Noomi Rapace with Niki Caro directing; the uplifting emotional  drama “Life at these Speeds” starring Billy Crudup and Graham Rogers; Academy® Award winning director Mike van Diem’s return romantic comedy “The Surprise”; the star-studded romantic drama “The Devil and the Deep Blue Sea,” starring Jason Sudeikis, Maisie Williams, Jessica Biel, Orlando Jones, with Paul Reiser and Mary Steenburgen; the action/thriller “Pandemic” starring Rachel Nichols, Mekhi Phifer, and Missi Pyle, and Alfie Allen;  the spy thriller “Newcomer” starring Anthony LaPaglia; the 2015 Cannes Classics selection “Steve McQueen: The Man & Le Mans,” the extraordinary, moving and white-knuckle documentary about one of the greatest movie stars of all time; Adam Rehmeier’s intense action feature “Save a Bullet For Me”; the smash hit HBO documentary “Going Clear: Scientology and The Prison of Belief” from Academy Award® winning director Alex Gibney; the intense horror film “The Diabolical” starring Ali Larter; the supernatural heist thriller “The Trust”; and Oscar Wilde’s “The Canterville Ghost” voiced by Stephen Fry and Hugh Laurie.

DEFY Media Ramps up Development and Distribution Team, Adds Key Hires with Growing Programming Slate

By | Press Releases

DEFY Media Ramps up Development and Distribution Team, Adds Key Hires with Growing Programming Slate

Top Digital Programmer Bolsters Team with Addition of Former TV Executives; 10 New Scripted and Non-Scripted Formats Recently Greenlit with Original Shows for go90, YouTube’s Comedy Series from SMOSH, and Reality Comedy Series Hosted by Gavin McInnes

 (Los Angeles, CA)  October 13, 2015- DEFY Media today announced the appointments of Christopher Willey to VP of Development and Alex Lin to Director of Development, reporting into DEFY’s Chief Content Officer Barry Blumberg.  Willey brings over 15 years experience in film, TV and digital development holding executive roles at Paramount Pictures, Walden Media, MTV Networks, and most recently as head of development for Conde Nast Entertainment. Lin comes to DEFY from his tenure at NBC Entertainment, serving as Manager of Comedy Development, where he developed and produced scripted comedy programming, nine of which went to series.

The hires come as DEFY is aggressively ramping up development of original programming for its top digital brands while also expanding distribution across new and emerging platforms such as the recently debuted go90 mobile platform and Comcast’s Watchable. Production is now underway for three original series set to launch on go90 in early 2016, each under leading DEFY brands Clevver, Screen Junkies, and Made Man.  The hire of SVP of Business Development Thao Hoang, who joined DEFY in May from Viacom, came on the heels of growing new platform opportunities for DEFY content in both licensing and original production.

DEFY is also in production for the much anticipated SMOSH original YouTube series which is set to debut early next year.  Other deals in development include projects attached to comedians Trevor Moore (working title America High Five) and Theo Von (working title Blind Dates).

“Chris and Alex are instrumental hires as we ramp up development and production to meet the increasing demand for our content as we expand our distribution with new partners in SVOD, OTT and other streaming platforms,” commented Barry Blumberg, DEFY’s Chief Content Officer. “We fully expect them to play key roles as we build on the must-watch programming our company has become known for.”

DEFY recently announced a deal with WME to package its slate of original projects for television and other formats and is currently working with RatPac entertainment to develop several concepts.

DEFY current produces over 35 weekly series, 29 of which average over 500,000 views per episode. In sum, DEFY-produced content generates over 600 million video views monthly and reaches 125 million viewers across their 60 million YouTube subscribers80 million unique web visitors and consumers of their mobile and OTT apps, which have been downloaded over 22 million times. The company recently marked record video views for the month of July fueled by the success of several recently debuted programs such as “Every [Blank] Ever,” which introduced a new cast to the SMOSH brand fold, Clevver’s “Beauty Break”,” and “DIY Prop Shop”.

Programs recently put into production include:

Go90 (90 + total episodes, launching early 2016 )

  • “Super Fan Builds” – Hollywood’s top prop makers surprise Super-Fans with one-of-a-kind, iconic recreations of an element from their favorite franchise
  • “Clevver Weekly Hollywood Rundown” – An energetic take on the week’s  entertainment news and celebrity gossip
  • “100 Things” – Aussie Sebastian Terry’s journey to find purpose in life has grown into a global movement of people chasing their dreams.  This inspirational series follows him as he helps  others achieve something on their “100 Things” list  

DEFY brand programming

  • Prank It FWD: Season three of the celebrated positive prank series that started a movement across the globe returns for the holidays
  • MADE MAN :“Mantervention” – Hosted by Gavin McInnes (Vice co-founder, “How To Be a Man”), this tough-love series attempts to save unwitting guys from their worst habits  
  • SMOSH 
    • YouTube comedy series slated for 2016
    • Every [Blank] Ever” – SMOSH’s new cast throws a big, fat magnifying glass on the ridiculous tropes and hilarious stereotypes from movies, music, technology, video games, and popular culture
    • SMOSH Games Animated –Popular SMOSH Games moments are uniquely animated by the fans
    • Cell Outs –SMOSH Games crew goes mobile for game play – get their view on the latest and most popular games
    • Clevver:  Cheat Day –Quirky hosts take a break from trying to eat healthy and try the weirdest and most indulgent foods out there
    • Gurl: Real Gurl Advice – Interviews with real college girls giving their high-school-selves great advice about dating, sexuality and life 

DEFY’s current weekly popular series include:

SMOSHLunchtime with SMOSH, SMOSH Babies (animated), Every [Blank] Ever; SMOSH GamesGame BangHonest Game Trailers, Grand Theft SMOSHScreenJunkies:Honest Trailers, Movie FightsClevverBeauty Break, Totally Clevver, Dirty Laundry, DebateableAWEmeDIY Prop Shop, Man At Arms: Reforged, Epic How-ToBreakPrank Bank; The Escapist: Zero Punctuation.

 

ABOUT DEFY MEDIA

DEFY Media is the top digital producer and programmer for 13-34 year olds, and the largest owner of YouTube channels and leading media brands across the comedy, lifestyle and gaming verticals. Each month, DEFY-produced content generates 600 million video views and reaches 125 million viewers across our 60 million YouTube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 22 million times. DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17 year olds, Break, known for its top program “Prank It Forward®”, and Screen Junkies, home to the highly influential digital series “Honest Trailers”. The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.

Funnymen Rob Riggle and Tom Lennon Return for Made Man’s Gentleman Up™ Campaign – Inspiring Guys to Shape Up, Dress Up and Man Up

By | Press Releases

Formal Friday™ is Back – Comedians ask men and women to dress their best on October 9th to raise awareness and funds for men in need of career assistance

(New York, NY) – September 30, 2015 – Made Man (www.MadeMan.com), the leading men’s lifestyle destination owned by DEFY Media, is back this October with its second annual Gentleman Up™ campaign, empowering men nationwide to step up their game and reenergize the gentlemanly spirit.  Actor and comedian Rob Riggle returns as campaign spokesperson with an exclusive video that kicks off the campaign motivating men to do better and participate in Formal Friday™ by elevating their style on October 9th to benefit charitable partner Career Gear. For every dressed-up photo tagged with #FormalFriday on social media, Made Man will donate one dollar to Career Gear, a nonprofit that supports men in need with resources, training, and the gear to help them successfully reenter the work force.

Made Man will unveil new editorial and video content throughout October inspiring men to improve their gentlemanly skills. Actor Tom Lennon (CBS’ The Odd Couple) is back with his hilarious view on how the modern man has lost his way in the series “De-Evolution of Man.”

Gentleman Up programming highlights include:

  • Gentleman Up™ PSA –Rob Riggle schools men on how to act like a professional – and not a “jerk hole” – in the work place. Ditch the decade old Dockers and join Formal Friday™ for an important cause.
  • De-Evolution of Man – Comedian Tom Lennon tackles man buns, vaping, and the act of “Ghosting” in this returning series.
  • Mantervention (powered by Dodge) – Hosted by Gavin McInnes (Co-founder Vice, “How to be a Man”), this new tough-love series debuting October 23rd attempts to save unwitting guys from their worst habits. Debut episodes include “Manterventions” for a husband who won’t put his video game controller down to leave his man cave and a successful attorney who left his day job pursue his lifelong dream to be in a band – only to join six bands, none of which are successful.
  • A-List Advice: Stephen Colbert, Neil Patrick Harris, Andy Samberg, Wesley Snipes, January Jones, Trevor Noah, Rob Lowe, Ken Jeong, and more tell Made Man what it means to be a Gentleman.
  • GUYDES – In a series of how-to videos, Made Man brings in real-world experts to show guys how to cook the perfect steak, make the perfect cocktail, buy a suit, and more.

“We’re proud to kick off the second year of Gentleman Up™ and #Formal Friday, building on what we started last October and continuing our efforts to get men back into the workforce through our partnership with Career Gear”, commented Joshua Fruhlinger, SVP, Lifestyle Content. “We’re also thrilled to have Rob Riggle and Tom Lennon back on board adding their comedic genius to this important cause as we go after some fashion and behavioral trends that we think need to end.”

DEFY Media’s SMOSHSMOSH GamesScreen Junkies, and Clevver brands will be joined by teams from Huffington PostDoSomething.orgBobonosIndochinoCareer Gear, and many more in participating in Made Man’s #FormalFriday and promoting the charitable effort across their social channels. For the second year in a row, Dodge joins Gentleman Up™ as the official brand partner and sponsor of Mantervention. Tune in all month long to MadeMan.com or www.mademan.com/GentlemanUp and connect on social media:

Twitter @MadeMan

Facebook www.Facebook.com/MadeMan.com

Instagram @MadeMandotcom

YouTube: www.YouTube.com/MadeMan

Defy Media And 360fly Partner To Introduce Interactive 360-Degree Video And Virtual Reality Content Platform On Break.com

By | Press Releases

PITTSBURGH, Sept. 29, 2015 /PRNewswire/ — DEFY Media, the top digital producer and programmer for 13-34 year olds, and 360fly, the world’s only single-lens camera capturing stitchless 360-degree video with interactive and virtual reality viewing capabilities, today announced a partnership through which 360fly will provide DEFY’s top humor brand Break the ability to offer a fully interactive 360-degree and virtual reality video content experience on the popular video sharing website.  Powered by 360fly’s proprietary platform and technology, Break.com will feature interactive 360-degree video content, 360-content uploaded by Break.com users, and 360fly original productions. 360fly users will be able to shoot, edit and upload to the site within minutes, directly from their mobile device.

DEFY plans to debut the platform on Break.com in early October in conjunction with 360fly’s retail launch at Best Buy. The company will also look to launch the 360fly platform across other DEFY brand channels in the coming year, as well as leveraging 360fly digital products for its original studio production and programming.

360fly’s interactive 360-degree video player technology provides viewers a 360 x 240-degree field of view. Viewers can literally immerse themselves within the video through touch-screen technology, clicking, dragging or swiping on any mobile device, as well as through motion-sensor technology by which the movement of the device itself controls the interactive experience of the video. With desktops and laptops, this interactivity is achieved through the use of the mouse, clicking and dragging the video to see and experience different vantage points within the larger 360 x 240-degree field of view.

“The introduction of interactive 360-degree video is truly a game-changer, opening the door to an entirely new universe of innovative interactive and virtual reality content experiences for our viewers and internal content creators,” said Keith Richman, President of DEFY Media. “The widespread retail availability of affordable 360-video cameras like 360fly and the advent of virtual reality viewing devices such as Google Cardboard will propel mainstream level of production and consumption of virtual reality content. This collaboration positions us perfectly for this dynamic evolution in how consumers experience and literally interact with video content and we’re thrilled to bring it directly to our audience.”

The collaboration is a valuable one for 360fly as it pushes forward in its mission to drive widespread mainstream acceptance, production and consumption of interactive 360-degree video, while also democratizing virtual reality through a platform that’s dramatically more accessible and feasible for mainstream consumers.  To date, consumption of virtual reality has been a very costly proposition, requiring the use of much higher-priced equipment and limited to a small array of virtual reality content. In combination with affordable cardboard virtual reality goggles, 360fly is opening the door for consumers to produce, consume and share virtual reality experiences at a moment’s notice.

“Affordable cameras and viewing devices are only part of the equation. The final piece is consumers having access to a robust ecosystem of destinations where they can readily consume a wide range of 360-degree virtual reality content,” said Peter Adderton, CEO of 360fly. “Collaborations like this with DEFY and Break.com are invaluable to making virtual reality a common aspect of mainstream video consumption and personal entertainment.”

To learn more about 360fly, visit www.360fly.com or follow 360fly on Twitter and Instagram @360fly, and “like” it on Facebook atfacebook.com/360fly. MSRP is $399.

To learn more about DEFY Media, visit DEFYMedia.com. Follow Break on Twitter @Break and “like” it on Facebook atfacebook.com/Break.

About 360fly
360fly creates unique, 360-degree digital products that inspire users to capture, share and experience life’s greatest moments in 360 degrees. Our passion has led us to redefine video capture, because we believe life is too rich to capture just part of it.

About DEFY Media
DEFY Media is the top digital producer and programmer for 13-34 year olds, and the largest owner of YouTube channels and leading media brands across the comedy, lifestyle and gaming verticals. Each month, DEFY-produced content generates 500 million video views and reaches 125 million viewers across our 60 million YouTube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 22 million times. DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17 year olds, Break, known for its top program “Prank It Forward”, and Screen Junkies, home to the highly influential digital series “Honest Trailers”. The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.

Photo – http://photos.prnewswire.com/prnh/20150929/271954

 

SOURCE 360fly

RELATED LINKS
https://www.360fly.com

DEFY Media, Strikes Digital-First Development Deal with Renowned Game Show Producer Andrew Golder

By | Press Releases

LOS ANGELES – July 16, 2015 – DEFY Media, a leading independent creator and distributor of digital content focused on the hard to reach 13-34 demographic, announces today a development deal with EMMY Award-winning game show creator and producer, Andrew Golder (“Penn & Teller: Fool Us,” “Win Ben Stein’s Money,” “Solitary,”), to develop and executive produce a slate of millennial-targeted game show formats, which will be distributed through DEFY’s digital network with the potential to move the formats to television and other OTT platforms.

 

The pact includes the development of at least four game show concepts over the coming year that will appeal to DEFY’s influential audience of more than 125 Million viewers each month across its web, social and mobile platforms.  Defy will work with Golder via Generate, its leading television production entity and management arm. Generate plans to tap its extensive talent list as well as DEFY’s powerful digital influencer network.

“We’re thrilled to partner with a producer of Andrew’s caliber to create programming in a genre where he has seen such success,” commented Keith Richman, President of DEFY Media. “Combined with the television development and production expertise of our Generate team, and the power of DEFY’s digital and social networks, we are confident we can create compelling game formats and build a significant audience and momentum around them.”

This deal is an extension of an ongoing creative partnership between Golder and Generate’s Jared Hoffman.  Hoffman and Golder recently collaborated on the creation of an original game format, Camera Roll, which was licensed by national games manufacturer Endless Games and is being distributed online and in retail stores nationwide through outlets such as Amazon, Target, Toys R Us and Target, among others.

 

“Working with Andrew on a number of formats, including Camera Roll, has been a rewarding experience creatively and presented compelling opportunities to create game formats around new technology,” commented Jared Hoffman, President of Generate. “This venture gives us a unique platform to further our creative partnership and  produce and market new game show formats direct to viewers leveraging DEFY’s reach to a large and engaged millennial audience.

Emmy-Award winning producer Golder’s long list of credits in game shows, competition, and variety programming, both domestically and internationally, include co-creator and executive producer of “Penn & Teller “Fool Us,” which just began its second season on the CW Network, executive producer and co-creator of the irreverent quiz show “Win Ben Stein’s Money,” which won eight Emmy Awards and was voted one of TV Guide’s Top 50 Game Shows of All Time, Comedy Central’s update of the “Gong Show”, “Identity” for NBC, and “Star Search Live” for CBS, among many others.

Generate’s Hoffman brings extensive creative development and award-winning production experience in both scripted and unscripted formats made for broadcast, cable, theatrical and digital platforms. Among the company’s many credits, Generate is an executive producer of AMC’s acclaimed award winning digital series for The Walking Dead, which ran for three seasons, as well as creator and executive producer of the game format digital series Chasing with Steve Aoki which ran in partnership with the FUSE Network, and THE HELP Desk with Deepak Chopra for the OWN Network.

“This is a great opportunity to expand game formats cross-platform and turn the traditional model on its head a bit,” stated Andrew Golder. “There’s great value in the ability to introduce new programming in the digital space and have that immediate response from viewers. I’m excited to approach the development process in this way and look forward to working with DEFY and Generate to build on exciting concepts that will appeal to younger audiences and migrate to other platforms.”

The first show from Golder and Generate, tentatively titled Crazy Smart, is expected to go into production Fall 2015.

 

Golder and Generate are both represented by UTA.

 

 

 

 

 

 

Break signs licensing agreement with Paramount Pictures to expand feature film offerings on its “Break Movies” free streaming service

By | Press Releases

Break signs licensing agreement with Paramount Pictures to expand feature film offerings on its “Break Movies” free streaming service

Iconic and fan-favorite films from Paramount’s library will start streaming June 30th, including
Top Gun, Total Recall and Paranormal Activity

 

LOS ANGELES – June 30, 2015 – DEFY Media-owned Break, the number one video humor site with over 20 million unique monthly viewers, today announced that it has signed a licensing agreement with Paramount Pictures to bring select feature films from Paramount’s extensive library to Break’s free streaming service, “Break Movies.” The ad-supported service, which launched in January 2015, is currently available across Web, iOS, Android, XBOX and Roku platforms.

 

Break viewers will be able to access 30 popular films, with new films from the Paramount library releasing each month. Each film will be available on the service for 30 days or more, with the film selection including action favorites such as Top Gun, Total Recall, The Running Man, and Bloodsport, along with more recent theatrical releases such as the Paranormal Activity series, The Devil Inside, and Jeff, Who Lives at Home, among others.

 

“The immediate enthusiastic response from our audience to longer form offerings with ‘Break Movies’ further reinforces millennials’ increasing appetite for a la carte entertainment on mobile and OTT devices,” said Keith Richman, President, DEFY Media. “The addition of selected titles from Paramount Pictures’ impressive library of films is another important step for DEFY Media in building a robust content portfolio that delivers the diverse programming our consumers want on the platforms that matter most to them, and that also serves the growing demands of our brand partners to align with longer form content appealing to the tastes of this audience.”

“We are extremely pleased to be working with Break to enhance its impressive lineup of films,” said Dina Vangelisti, SVP, Paramount Domestic TV Licensing & Distribution. “‘Break Movies’ offers fans an opportunity to watch terrific films when and where they want to and we look forward to audiences enjoying some of the many classic and contemporary favorites from Paramount’s library.”

 

The deal marks a significant expansion of Break’s streaming movie platform, which first launched with partner Lionsgate to offer over 200 films from the Lionsgate library, including top films such as Winter’s Bone, Swimming with Sharks, The Descent, Devil’s Double, Margin Call, and many more. Break recently also added a library of martial arts films from Crash Media. Break Movies selections are regularly curated into categories by the Break editorial team.

 

Users can download the Break.com mobile app for iOS (iPhone and iPad) here and Android here. To locate the “Movies” section on the iOS app, touch the navigation bar on the top left-hand corner of the home screen and select “Movies”. Users can connect on Roku and Xbox by downloading the “Break” app on their device and selecting “Movies”.

 

Connect with Break on social platforms:

Twitter: @Breakcom

Facebook: http://facebook.com/Break

Instagram: @Breakcom

About DEFY Media:

DEFY Media is the top digital producer and programmer for 13-34 year olds, and the largest owner of YouTube channels and leading media brands across the comedy, lifestyle and gaming verticals. Each month, DEFY-produced content generates 500 million video views and reaches 125 million viewers across our 50 million YouTube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 22 million times. DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17 year olds, Break, known for its top program “Prank It Forward”, and Screen Junkies, home to the highly influential digital series “Honest Trailers”. The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.

 

About Paramount Worldwide Television Licensing & Distribution

 

Paramount Worldwide Television Licensing & Distribution (PWTLD) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment. PPC is a unit of Viacom (NASDAQ: VIAB, VIA), home to premier media brands that create television programs, motion pictures, consumer products, and digital content for audiences in more than 165 countries and territories. The PWTLD division oversees worldwide sales and licensing of all content handled by Paramount across Broadcast, Cable and Subscription Video-On-Demand (SVOD) platforms. PWTLD manages content from Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, along with certain DreamWorks Animation titles.

 

NBCU HISPANIC ENTERPRISES AND CONTENT PARTNERS WITH DEFY MEDIA TO CREATE SOCIAL AND MOBILE EXPERIENCES TARGETING ‘GENERATION M’

By | Press Releases

NBCU HISPANIC ENTERPRISES AND CONTENT PARTNERS WITH DEFY MEDIA TO CREATE SOCIAL AND MOBILE EXPERIENCES TARGETING ‘GENERATION M’

 

Original Content Creators Combine Expertise to Offer New Formats and Concepts to Millennial, Mobile, Multicultural Audience

NEW YORK, May 12, 2015At tonight’s Upfront Presentation for NBCUniversal’s Hispanic Group, executives from NBCU Hispanic Enterprises and Content will announce plans to partner with DEFY Media, a leading independent creator and distributor of digital content focused on the influential 13-34 demographic. The alliance will build upon the combined pioneering expertise of each media company to develop new social and mobile content specifically designed for “Generation M” (Millennial, Mobile, Multicultural).  The partnership will be focused around DEFY Media’s popular Spanish-language channel, Clevver Teve, with initial initiatives centered around moms, fitness and beauty running across digital, linear and mobile platforms launching in the fourth quarter of 2015.

 

“DEFY Media has consistently been ahead of the curve in bringing innovative and highly social content to the marketplace,” said Peter Blacker, Executive Vice President, Digital Media and Emerging Businesses, NBC Universal Hispanic Enterprises and Content. “We are thrilled to be their official Hispanic partner and look forward to working together to create new and exciting products that engage the U.S. Hispanic audience in multiple languages and on multiple platforms.”

 

Keith Richman, President, DEFY Media, said: “NBC Universal Hispanic Enterprises and Content leads the industry with its innovative approach to engaging Hispanics across all platforms in Spanish and English. We are excited to grow this market together with new concepts and experiences.”
The deal will build on DEFY Media’s leading position as one of the largest creators of original content for the Millennial audience, with a massive reach of over 50 million YouTube subscribers and over 500 million monthly video views, and tap into NBCU Hispanic Enterprises and Content’s extensive reach and experience engaging Hispanic across television, digital and mobile platforms. The new formats and concepts, produced in Spanish and English, will also leverage access to talent and studios from both companies to bring high quality, customized content to the coveted and highly engaged Hispanic audience.

 

# # #

About NBCU’s Hispanic Enterprises and Content:

 

NBCUniversal is the leading media company reaching over 90% of Hispanics in the U.S. every month, in English and Spanish, across all its video platforms.  NBCUniversal’s Hispanic Enterprises and Content division encompasses the company’s Hispanic franchises and all of its Hispanic content efforts across all of NBCUniversal’s networks and platforms including the Telemundo Network, a Spanish-language television network reaching 94% of Hispanic TV households and featuring original scripted and non-scripted productions, theatrical motion pictures, specials, news and first-class sports events; Telemundo Studios, the leading producer of original Spanish-language primetime content in the U.S.; the Telemundo Station Group, reaching U.S. Hispanic viewers in 210 markets, through its 17 owned stations and 52 broadcast and MVPD affiliates in the US and Puerto Rico; NBC UNIVERSO, a modern general entertainment cable channel for Latinos, offering a thrilling mix of exclusive premium sports, signature series, blockbuster movies, music, must-see live events and strategic acquisitions, on TV, online and mobile devices; Telemundo International, the second largest distributor of Spanish-language content in the world, reaching more than 120 countries in over 40 languages; and its Digital Media unit, which creates and distributes original content across digital and emerging platforms including mobile devices, apps, www.telemundo.com  andhttp://www.nbcuniverso.com, and operates Fluency Productions, the company’s new multi-format, multi-platform production studio

 

About DEFY Media:

DEFY Media is the top digital producer and programmer for 13-34 year olds, and the largest owner of YouTube channels and leading media brands across the comedy, lifestyle and gaming verticals.  Each month, DEFY-produced content generates 500 million video views and reaches 125 million viewers across our 50 million YouTube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 22 million times.  DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17 year olds, Break, known for its top program “Prank It Forward”, and Screen Junkies, home to the highly influential digital series “Honest Trailers”.  The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.

 

DEFY MEDIA AND AWESOMENESSTV’S SMOSH: THE MOVIE TO PREMIERE WORLDWIDE JULY 23

By | Press Releases

The AwesomenessTV/Defy Media Co-Production Features Digital Superstars Anthony Padilla and Ian Hecox of SMOSH in Their First Feature Film

LOS ANGELES, April 15 – SMOSH: The Movie, co-produced by Defy Media and AwesomenessTV, will have its gala world premiere on July 23 in Anaheim, CA adjacent to Vidcon, the world’s largest annual gathering of digital stars and their fans.

 SMOSH: The Movie, stars comedy duo Anthony Padilla and Ian Hecox who are best known to their 30 million YouTube subscribers as SMOSH, a Defy-owned property. The film was jointly financed by AwesomenessTV, a multi-platform media company serving the global teen audience, and DEFY Media, a leading independent creator and distributor of digital content.

In addition to Padilla and Hecox, SMOSH: The  Movie features YouTube Stars Jenna Marbles, Grace Helbig, Harley Morenstein, Mark Fischback (Markplier) and Dominic “D-Trix” Sandoval (with over 40 million combined subscribers), as well as Jillian Nelson, Brittan Ross, “Stone Cold” Steve Austin and Michael Ian Black.

SMOSH: The Movie marks a major next step in serving the millions of SMOSH fans and an opportunity to entertain millions more. With so many loyal fans expected at this year’s Vidcon event, where we will also celebrate SMOSH’s ten year anniversary, we couldn’t think of a better place to debut the movie,” said Defy Media CEO Matt Diamond.

“With SMOSH: The Movie, we are going to build upon  what we learned from the release of Expelled, the #1 Social Movie of 2014 that debuted at the top of the iTunes charts,” said Brian Robbins, CEO and Founder AwesomenessTV.   “Loved by our audience, SMOSH is a huge digital brand and Ian and Anthony are big time comedic talents.  This film was a natural for us to produce and now distribute with Defy.”

SMOSH: The Movie will be launched in theatrical release immediately followed by Digital HD and major Video on Demand platforms.

SMOSH, one of DEFY Media’s most iconic properties and an online fixture since 2005, is currently the largest content brand for 13-17 year olds. With over 30 million combined YouTube subscribers, 20 million social followers and 17 million monthly unique visitors, SMOSH has one of the strongest digital footprints of any media brand in existence today.  Based on the strength of this audience, SMOSH has also seen multiple chart-topping musical endeavors, record-setting channel spinoffs and top-selling mobile and game apps, with more than two million downloads to date.

A high-concept Bill & Ted’s Excellent Adventure for 2015, SMOSH: The Movie revolves around Ian and Anthony’s adventure through the YouTube portal to delete an embarrassing video of Anthony before his high school crush, Anna, has the chance to see it.  They run into one YouTube celebrity after another on their quest to rewrite history before their high school reunion.

SMOSH: The Movie was written by Eric Falconer (Blue Mountain State, How I Met Your Mother) and directed by Alex Winter (Bill & Ted’s Excellent Adventure, Freaked).  The executive producers are Barry Blumberg, Brett Bouttier, Joe Davola,Shauna Phelan, Anthony Padilla and Ian Hecox.  Brian Robbins (Varsity Blues, Expelled) serves as producer.

The SMOSH Movie was partially shot at YouTube Space LA.

 

About Defy Media

DEFY Media is the top digital producer and programmer for 13-34 year olds, and the largest owner of YouTube channels and leading media brands across the comedy, lifestyle and gaming verticals.  Each month, DEFY-produced content generates 500 million video views and reaches 125 million viewers across our 50 million YouTube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 22 million times.  DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17 year olds, Break, known for its top program “Prank It Forward”, and Screen Junkies, home to the highly influential digital series “Honest Trailers”.  The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.

 

About AwesomenessTV

AwesomenessTV is a multi-platform media company owned by DreamWorks Animation (Nasdaq: DWA) and Hearst Corporation, which has a 25% interest. Included under the AwesomenessTV banner are AwesomenessTV, the leading YouTube channel serving the global teen audience; the ATV Network, a community based MCN with over 7.5 billion views; DreamWorksTV; Big Frame Management; as well as consumer products, music, publishing, and branded entertainment divisions. AwesomenessTV also produces television series and theatrical films, such as the #1 social movie of 2014, Expelled; the AwesomenessTV series and Terry The Tomboy movie on Nickelodeon; and Richie Rich on Netflix. AwesomenessTV was founded by Brian Robbins (Smallville, Varsity Blues, All That) and Joe Davola (In Living Color, Smallville, MTV Networks).

Break Joins Forces with Barefoot Wine & Bubbly Once Again to Serve Up Some Cheer with Season Two of Prank It FWD, Just in Time for April Fools’ Day

By | Press Releases

Watch a deserving couple’s surprise nuptials, plus other original pranks for good; Break asks viewers to watch and spread positivity to benefit charitable partner DoSomething.org 

LOS ANGELES – March 30, 2015 – DEFY Media-owned Break.com, the number one humor video site, today kicks off season two of its celebrated positive prank video series, Prank It FWD, which sparked a worldwide movement when it launched in April 2014 and succeeded in significantly changing the lives of its participants through the Thanksgiving holiday. Top YouTube stars, Hollywood celebrities, and even First Lady Michelle Obama joined the effort, which has amassed more than 50 million views to date and over 100 million social media impressions.  Season two premieres with another heartwarming surprise in “Married at the Movies,” supported by returning brand partner Barefoot Wine & Bubbly.

“We’re proud to bring back Prank It FWD, a program that has shifted the perception of pranks and has not only changed the lives of several deserving individuals, but has moved many others across the globe to ‘prank it forward’ in positive ways,” said Barry Blumberg, Head of Content, DEFY Media. “Prank It FWD brings together DEFY’s diverse creative talents and partners to promote a meaningful and compelling message that leverages the full power our network.  The program truly illustrates the impact great content can have on both individuals and by creating an emotional and positive movement across a worldwide audience.”

“Married at the Movies” features Elaine Bran, a film-school graduate and cinema enthusiast and Mario, her devoted fiancé, who can’t afford a wedding due to a series of unforeseen hardships.  With mounting medical bills and the heavy costs of a family member’s funeral, this deserving couple was forced to put off a proper wedding for more than six years. Watch as a simple trip to the movies turns into something much more spectacular than they ever could have imagined.  Barefoot Wine & Bubbly is back as the official partner for Prank It FWD and was instrumental in turning this couple’s dreams into a reality.

“We had a great time getting in on the action of the ‘She’s Got It Maid’ video, we couldn’t wait to do it again,” said Elizabeth Windram, Marketing Manager at Barefoot Wine & Bubbly.  “Giving to local communities and making life more fun is at the core of who we are at Barefoot so we are thrilled to partner with Defy Media for the second time to help make a life-long dream come true for one lucky couple.”

This season of Prank It FWD features original prank videos from DEFY Media brands SMOSH, Screen Junkies, AWEme, ClevverTV as well as prolific pranksters Greg Benson, JSTUStudios, Tom Mabe and more, reaching a combined audience of more than 50 million YouTube subscribers. Even the L.A. Clippers get in on the action this time around! Featured pranks for good include:

 

  • Break’s “L.A. Clippers Surprise Local Salon” – With a little help from L.A. Clippers’ Glen Davis and DeAndre Jordan, a struggling L.A. salon gets a life-changing makeover
  • SMOSH’s “Ultimate High School Prank” – SMOSH founders Anthony Padilla and Ian Hecox give one deserving fan a trip to the principal’s office she won’t soon forget
  •  Break’s Prank Bank, “You Got Served” – The term “you’ve been served” takes on a whole new meaning!

 

The success of season one was bolstered by two main pranks that transformed the lives of the “targets” in big ways: “Best Shift Ever” surprised an L.A. waitress with some life-changing “tips,” including a brand new car, that enabled her to shift her focus full time on the non-profit organization she founded, and  “She’s Got it Maid,” surprised a hardworking housekeeper and single mother of three in Cleveland, OH with a brand new house.  Since Prank It FWD debuted, DEFY has received over 15,000 user submissions to nominate someone.

 

Prank It FWD will again benefit charitable partner DoSomething.org, one of the largest global organizations for young people and social change.  Break will donate one dollar for every 1,000 views of the Prank It FWD videos as well as one dollar for every social mention and share of #PrankItFWD.

 

Prank It FWD shows that entertaining content and social good don’t have to compete,” said Naomi Hirabayashi, chief marketing officer at DoSomething.org. “We’re proud to be the beneficiary of Prank It FWD to continue activating young people to take action through our campaigns that put a fun twist on volunteer actions.”

The full release schedule of Prank It FWD videos is below:

3/29/15 – Smosh Games’ “Super Fan Suprirse

3/30/15 – Break.com’s “Married at the Movies

3/30/15 – AweMe Super Fan Builds

3/30/15 – Greg Benson / MediocreFilms “Ice Cream Truck Prank

3/30/15 – Tom Mabe / Mabe in America, “Homeless Animal Rescue

3/30/15 – Rob Anderson, “Secret Agent Magic Money Prank

3/30/15 – JStu, “$20 Social Experiment

3/31/15 – Break.com’s “L.A. Clippers Surprise Local Salon

3/31/15 – ClevverTV’s Totally Clevver, “Red Carpet Prank”

4/1/15 – Break.com’s Prank Bank, “You Got Served

4/1/15 – SMOSH “Ultimate High School Prank”

4/1/15 – Smosh Games’ “Super Fan Surprise” part 2

4/3/15 – SMOSH behind the scenes, “Ultimate High School Bonus”

4/5/15 – Screen Junkies Movie Fights

 

Connect with Prank It FWD:

YouTube.com/Break

Twitter: @PrankitFWD

Facebook: www.Facebook.com/PrankitFWD

Instagram: @PrankitFWD

 

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“Smosh Games Alliance” Re-Launches with Expanded Features including a New YouTube Channel, Three New Programs and Exclusive Fan Perks

By | Press Releases

Community driven “SGA” raises the game, providing passionate gaming audience with dedicated platform for YouTube tutorials, member-only incentives and connection with talent  

Los Angeles – March 10, 2015 – DEFY Media today announced the re-launch of the Smosh Games Alliance (“SGA”) on Smosh Games, an extension of the powerhouse comedy brand and top subscribed YouTube channel, SMOSH. The fan-driven creative community aims to cater to Smosh Games’ highly engaged audience of nearly six million gaming enthusiasts with member perks, a re-designed YouTube channel and three new shows: Smosh University, SGA Spotlight and SGA Live, each hosted by fan-favorite Smosh Games’ Amra Ricketts (aka “FLitz”).

Members of the “SGA” can learn how to create, build and grow their own YouTube channels leveraging the expertise of the Smosh Games crew with ongoing tutorials and tips.  Members will also have access to premium swag and entry to exclusive contests and sweepstakes, as well as unique design assets to utilize on their own channels.  Every other week, “SGA” will spotlight a member in its programming allowing creators a chance to elevate their craft and promote their unique channels.

“Smosh Games has built an incredibly engaged and passionate audience of game enthusiasts and with the re-vamped “SGA” we can deepen the relationship with our fans,” said Barry Blumberg, Head of Content, DEFY Media, “This initiative marks another important extension of the SMOSH brand, which now boasts more than 33 million combined channel subscribers.”

The “SGA” is hosted by FLitz, one of the eight core members of Smosh Games which includes Anthony Padilla and Ian Hecox of top subscribed channel SMOSH, and hosts Mari, Jovenshire, Lasercorn, Sohinki and Wes.  FLitz began working with Smosh Games as an editor and talent in 2014 and was inducted into the official Smosh Games crew along with Wes Johnson at the end of last year.

New Programming Highlights:

  • Smosh University (airs every other Tuesday) – This new program provides a glimpse into how Smosh Games makes the magic happen. Fans will learn about audience development and making their own YouTube videos, from editing techniques to capturing gameplay to creating the perfect thumbnail
  • SGA Spotlight (airs every other Tuesday) – One lucky “SGA” member will be featured in each episode
  • SGA Live! (airs every Friday) –A live stream with FLitz and direct one-on-one interaction with the rest of the team, with special appearances by SMOSH’s Ian and Anthony

Smosh Games is an expansion of top YouTube channel SMOSH and was the fastest growing channel to hit 1 million subscribers when it launched in 2012.  Since then, the channel has seen explosive growth with close to six million subscribers and received a Streamy Award for “Best Gaming Channel” in 2014.

Visit www.SmoshGamesAlliance.com to sign up.

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About SMOSH:

SMOSH is the number three most subscribed YouTube channel with more than 19 million subscribers and 4 billion lifetime views. Founded by Anthony Padilla and Ian Hecox in 2005, SMOSH was acquired by Alloy Digital in 2011, and is now wholly owned and operated by DEFY Media, a merger between Alloy Digital and Break Media in 2013.  SMOSH ranks among YouTube’s Top 3 most viewed channels of all time and counts over 33 million combined channel subscribers and 30 million social media followers between SMOSH, Smosh 2nd, Smosh Games, Shut Up! Cartoons, and El Smosh.  The powerhouse comedy brand has achieved success with multiple chart-topping musical endeavors, record-setting channel spinoffs, mobile and game apps including Food Battle: The game which has garnered more than two million downloads and the upcoming release of The SMOSH Movie.

About DEFY Media

DEFY Media is the top digital producer and programmer for 13-34 year olds, and the largest owner of YouTube channels and leading media brands across the comedy, lifestyle and gaming verticals.  Each month, DEFY produced content generates 500 million video views and reaches 125 million viewers across our 50 million YouTube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 22 million times.  DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17 year olds, Break, known for its top program “Prank It Forward”, and Screen Junkies, home to the highly influential digital series “Honest Trailers.”  The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.

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