Defy Media, LLC (“Defy”) is committed to respecting people’s privacy online. We are also committed to providing you with the very best experience we can on our network of websites and applications (collectively, the “Defy Sites”). In order to do so, we may gather certain information about you. Please read the following policy to understand how certain of your information will be treated as you make full use of the Defy Sites.
What information does Defy collect?
We analyze the non-personal information we collect or obtain from third parties and organize it into anonymous user profiles, groups, and audiences, based on factors such as age, gender, geography, interests and online actions. We and our clients and partners then use these anonymous user profiles, groups and audiences to design and deliver customized advertising campaigns or other relevant content. We and our clients also use this data for other related purposes (for example, to do research regarding the results of our online advertising campaigns or to better understand the interests or activities of our visitors.) The behavioral categories we use to customize the ads you may see or for related purposes do not use personal information such as your name, address, e-mail address, phone number, birth date or social security number. Our technology and services are designed to limit our use of consumer data to anonymous, non-personal information.
Transparency in online behavioral advertising
Defy does not create or use potentially sensitive data segments to provide its targeted online behavioral advertising for advertisers, including, but not limited to, health related audience segments. Defy is a member of the NAI (Network Advertising Initiative) and adheres to the NAI Code of Conduct, which may be found here, and the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, which may be found here.
You may choose to not participate in our personalized advertising services by “opting out” of such personalized advertising services through the Network Advertising Initiative’s Consumer Opt-out Program. Opting out will not remove advertisements. You will continue to see advertisements provided by Defy, but the advertising will not be customized or targeted based on information collected by Defy. Your will need to update your opt-out preferences if you change/update browsers or computers, or if you delete cookies.
We and our partners may retain the anonymous user data we collect for up to nine (9) months from the date of its collection, after which time it is deleted from our and our partners’ active databases. In addition, we maintain archives of our web logs, database, and other systems and information. Please note that it is possible some of this information may remain archived after we delete the information from its active database. We maintain archives for disaster recovery, legal and other non-marketing purposes.
With whom do we share your information and for what purpose?
Defy does not sell, rent, or trade any personally identifying information with third parties unless users opt-in and consent to such sharing practices. We may share aggregate user information in a non-personally identifiable manner with advertisers and other third parties in order to present to users more targeted advertising, products and services.
What are “cookies” and “web beacons” and how do we use them?
Most browsers are initially set to accept “cookies.” If you’d prefer, you can set yours to refuse “cookies.” You will not be able to use our service if you turn off the “cookies” option.
If you have any questions or concerns about this policy you may contact us or write to the following address:
Defy Media, LLC
498 7th Avenue, 19th Floor
New York, NY 10018