Mobile Ad Specs

Ad Product Mobile Pre-Roll
Display Size n/a
Actual Size
Video Length :15 sec preferred, up to :30
Accepted Formats .MOV, .MP4, .AVI, .MPG, .WMV (avoid sending .FLV)
File Size 100 MB
Aspect Ratio 4:3 or 16:9
Color Depth 32 bit
Frame Rate 24 fps
Tracking 1×1 Pixel & Click Tag preferred, Can accept VPAID/VAST Tags
Lead Time 2 business days for standard tracking, 5 business days for VAST Tags
Additional Information
Ad Product Interstitial
Display Size 300×250, 320×480, 320×435, 650×650
Actual Size
Video Length n/a
Accepted Formats jpg, png
File Size 30K initial load, 100K subsequent polite load
Aspect Ratio n/a
Color Depth n/a
Frame Rate n/a
Tracking Third Party or 1×1′s
Lead Time 2 business days
Additional Information
Ad Product Launch Screen Sponsorship*
Display Size 600x250
Actual Size 300x250
Video Length N/A
Accepted Formats jpg, png
File Size 30k
Aspect Ratio N/A
Color Depth N/A
Frame Rate N/A
Tracking 1×1′s only (not clickable)
Lead Time 3 business days; additional 5 if dev time required
Additional Information
Ad Product 300x250*
Display Size 640x100
Actual Size 320x50
Video Length N/A
Accepted Formats jpg, png
File Size 30k
Aspect Ratio N/A
Color Depth N/A
Frame Rate N/A
Tracking 1x1s when part of mobile takeover
3rd party OK for standalone product
Lead Time 3 business days; additional 5 if dev time required
Additional Information
Ad Product Large Mobile Takeover
iOS and 320dpi Android devices 360dpi Android devices
Display Size 640×756
720×852
Actual Size 320×378
360×426
Video Length N/A
Accepted Formats jpg, png
File Size 80k
Aspect Ratio N/A
Color Depth N/A
Frame Rate N/A
Tracking 1x1s only
Lead Time 3 business days; additional 5 if dev time required
Additional Information
Ad Product Large Rich Media Mobile Takeover
iOS and 320dpi Android devices 360dpi Android devices
Display Size 640×756
720×852
Actual Size 320×378
360×426
Video Length :15
Accepted Formats NO FLASH. Animated GIF or HTML only Video: MP4, AVI, MPG, WMV
File Size 80k
Aspect Ratio 4:3 or 16:9
Color Depth 32 bit
Frame Rate 24 fps
Tracking 1x1s only
Lead Time 3 business days; additional 5 if dev time required
Additional Information

Part of the Break Mobile Takeover*

Mobile Takeover Unit Specifications

  • Based on these guidelines we will not be able to support standard 3rd party tags.
  • The client will need to make sure to build the ads using the guidelines below. Standard expanding ads will not work.

General

  • No data collection allowed.
  • Must contain prominent branding.
  • Tap on ad goes to designated URL.
  • DEFY Media will overlay a close button on large ad after 1 second of ad in view port.
  • If no user interaction, takeovers will close after 5 seconds in view port.
  • Frequency 1/24 for all takeovers.

*Optional to substitute for the 320×50

Ad Product 320×50 Expandable to video
Display Size 320×50 expands to 320×480 or 320×435
Actual Size
Video Length n/a
Accepted Formats .mp4
File Size 30K initial load, 100K subsequent polite load
Aspect Ratio n/a
Color Depth n/a
Frame Rate 32 fps
Tracking Third Party or 1×1′s
Lead Time 5 business days
Additional Information 640×360, 512×288 or 426×240, H264 Codec, AAC Audio Codec, 48,000 Hz Audio Sample Rate, 96 Kbit/s Audio Bit Rate
Ad Product 320×50 Expandable to Interstitial
Display Size 320×50 expands to 320×480 or 320×435
Actual Size
Video Length n/a
Accepted Formats jpg, png
File Size 30K initial load, 100K subsequent polite load
Aspect Ratio n/a
Color Depth n/a
Frame Rate n/a
Tracking Third Party or 1×1′s
Lead Time 5 business days
Additional Information Must include “X” close out