“If this doesn’t make your eyes at least a little misty, you may be a robot.”
– The Huffington Post
Prank It FWD is our global movement to spread positivity and promote change by using pranks for good. Our mission is both to help those who have faced challenges in their lives by surprising them with some much-need good fortune, and to inspire PIF viewers to take their own action in paying it forward. Now in its sixth season, we’ve “pranked” more than 60 deserving people—bringing them everything from dream weddings, a new car, and even a house.
Our brands, SMOSH, Smosh Games, Clevver, ScreenJunkies, AWE me, The Warp Zone, and Break, join this great cause every year—activating their large social and YouTube fan bases to inspire them to take part as well. Celebrities and public figures like Jennifer Lawrence and Michelle Obama have also participated in PIF to help support our mission.