As a member of the Trustworthy Accountability Group (“TAG”), DEFY Media is committed to providing transparency to its advertising partners. One method of providing such transparency is to disclose the percentage of paid traffic to DEFY properties. TAG defines “Paid Traffic Sourcing” as “any method by which a publisher increases the number of visits to its websites or other media properties by providing monetary consideration to a third party.” DEFY Media will update this paid traffic percentage disclosure on a quarterly basis for the four most then-recent calendar quarters.

Percentage of Paid Traffic

  • 2017 Q1 0.02%
  • 2017 Q2 0%
  • 2018 Q1 0%
  • 2018 Q2 0.0002%