We’ve done this through the strength and reliability of the programming behind our brands. We are not about forgettable, unbranded, one-off content. We are about building meaningful and enduring programming for the young audiences craving it. We are about powerful brands based on that programming.
Today, we create more than 75 bi-weekly/weekly series all scheduled like television. Day in, day out, our audiences know what shows are going to be on and at what time—they can set their watch to them.
We’re able to deliver this robust slate of programming, because at the heart of DEFY is a unique production and development infrastructure built to give us the flexibility and nimbleness unseen in media today. The nature of this model allows us to easily experiment with new shows, new formats, and continue to deliver favorites that initially built their brand affinity.