We’ve done this through the strength and reliability of the programming behind our brands. We are not about forgettable, unbranded, one-off content. We are about building meaningful and enduring programming for the young audiences craving it. We are about powerful brands based on that programming.

Today, we create more than 75 bi-weekly/weekly series all scheduled like television. Day in, day out, our audiences know what shows are going to be on and at what time—they can set their watch to them.

We’re able to deliver this robust slate of programming because at the heart of DEFY is a unique production and development infrastructure built to give us the flexibility and nimbleness unseen in media today. The nature of this model allows us to easily experiment with new shows, new formats, and continue to deliver favorites that initially built their brand affinity.

Meet Our Team

Matt Diamond


As CEO of Defy Media, Matt Diamond guides corporate strategy and oversees company management. He was formerly CEO of Alloy Digital, where his keen vision was instrumental in the company’s meteoric rise in a rapidly evolving digital space and the significant growth of globally recognized and top-ranked media platforms. He played a key strategic role in the recent “merger of equals” with Break Media.

In 1996, Matt co-founded Alloy, Inc. together with Jim Johnson, taking the company public in May 1999 and building it to become one of the most important millennial-focused media and marketing companies of the past two decades. Alloy Digital was the outgrowth of Alloy, Inc.’s interactive division, a dedicated unit formed in 2009 addressing industry needs amid shifting market trends.

As CEO of Alloy, Inc., Matt was instrumental in the establishment of the company’s multi-discipline marketing unit, Alloy Media + Marketing, and lead key expansions, including the acquisition of Alloy Entertainment (formerly 17 th Street Productions), the youth media behemoth behind pop culture phenomenon’s “Gossip Girl,” “The Vampire Diaries,” “Pretty Little Liars, among others, which was sold to Warner Bros. Television Group; Channel One, the award-winning premiere television news network for teens; and Alloy Education, a leader in student recruitment solutions for higher education. Until 2005, Alloy, Inc. included the youth merchandise brands Alloy, CCS and dEliA*s. Under Matt’s leadership, these businesses grew to be among the largest direct marketers (e-commerce and catalog) to teens and young-adults in the U.S. and were divested via a public to public spinoff. In November 2010, Alloy, Inc. completed a go-private transaction by an investor group led by ZelnickMedia.

Prior to founding Alloy, Inc., Matt held positions in the Finance and Operations groups at the General Electric Company, including two years at the company’s offices in Tokyo.

Matt also serves on the board of Do Something, Inc. and, in 2009, the youth focused non-profit organization honored him with its Lifetime Achievement Award for the company’s considerable contributions. He has also supported youth education initiatives in New York City, dedicating his time to the Bronx Academy of Letters—awarded a rare A in both the Department of Education’s 2006-07 and 2007-08 progress reports—and as a member the PENCIL program pairing business leaders with public schools.

Matt graduated Phi Beta Kappa with a B.A. in International Studies at University of North Carolina at Chapel Hill in 1991 and received his MBA from the Harvard Graduate School of Business in 1996.

Keith Richman


As president, Keith oversees all areas of content development, product, technology and marketing for DEFY Media. Keith co-founded Break Media in 2004 and as the CEO was responsible for the overall strategic direction of the business, building it into a 160 person, profitable digital media company. He led the company through its merger with Alloy Digital in 2013.

Keith is a prominent voice on the successful implementation of workable business models in the ever-changing digital video space and the convergence of TV and digital. Named by The Hollywood Reporter as a member of the 2014 “Silicon Beach Power 25,” Keith is considered a leading expert in marketing to the coveted young digital demographic, which makes up the majority of DEFY Media’s audience of more than 155 million monthly viewers.

Prior to co-founding Break Media, Keith was the co-founder and vice-president of OnePage (acquired by Sybase 2002) and co-founder and director of business development for Billpoint Inc. Keith was integral in developing the business plan and raising venture funding, which ultimately led to the company’s successful acquisition by eBay in 1999.

Previous posts also include business development manager at Excite and Classifieds2000, as well as director of corporate planning at the Walt Disney Company, where he focused on consumer products, cable and emerging media.

He was included in The Hollywood Reporter’s Next Gen 2007 New Media list of the most talented executives in film, television, representation, legal and new media, all age 35 and under, recognized in the prestigious annual “40 Under 40″ by Multichannel News and was named one of the “10 to Watch” by Television Week in 2006.

Keith holds an MA and a BA from Stanford in International Policy Studies and resides in Los Angeles with his wife and three children.

Scott Moody


As CFO for DEFY Media, Scott Moody leads financial operations for the company and its portfolio of premier brands. He brings close to twenty years of experience overseeing finance, accounting and strategic operations for recognized media companies.

Prior to joining DEFY Media, Scott served as CFO/COO of Bonten Media Group, a leading local television broadcast group that was acquired by Sinclair Television Group in September 2017 . Earlier in his career, Scott held finance leadership positions at CBS and NBC Universal. He began his career at Hallmark Entertainment and the investment banking division of Smith Barney.
Scott is a graduate of Stanford University and Columbia Business School.

Gina Digioia

EVP, General Counsel & Secretary

As EVP, General Counsel and Secretary, Gina DiGioia oversees the company’s corporate, legal and business affairs. She works closely with other DEFY Media team members to effectively support the company’s growth initiatives, including managing its M&A activities. She played an integral role in the recent Alloy Digital and Break Media “merger of equals”.

Prior to the merger, Gina served as General Counsel & Secretary for Alloy Digital. Gina joined Alloy, Inc. in April 2001 as the Company’s Vice-President, General Counsel, and in 2004, the Alloy, Inc. Board of Directors also recognized her as the company’s Chief Legal Officer. As a member of the executive management team, she helped build Alloy, Inc. to become one of the most important millennial-focused media and marketing companies of the past two decades. In addition to overseeing the day-to-day legal affairs of the company, Gina managed more than 40 corporate transactions, including the 2005 public to public spinoff of Alloy, Inc.’s merchandising business into dELiA*s, Inc.; the 2010 Alloy, Inc. go-private transaction with an investor group led by Zelnick Media; and the 2012 divestiture of the Alloy Entertainment business to Warner Bros. Television Group.

Prior to joining Alloy, Inc. Gina was with the law firm of Grant, Herrmann, Schwartz & Klinger, LLP. She received a B.A. in International Studies from American University in 1991 and a J.D. from the State University of New York at Buffalo School of Law in 1996. Since 2010 Gina has been a member of the Board of Directors of National Safe Place, a national outreach program that educates young people on the dangers of running away and offers a safe haven for those in threatening situations.

Steven Mikalis

SVP, Head of National Sales

As SVP, Head of National Sales, Steve guides DEFY’s advertising strategy and oversees its regional sales and account management functions. With over seventeen years of digital experience, he has been instrumental in shaping DEFY’s video strategy that has led to successful partnerships with a diverse range of clients that include the world’s most recognized brands.

Prior to DEFY, Mikalis served as a Sales Director at Break Media, which became DEFY Media as a result of the merger between Break Media and Alloy Digital. Early in his career, he held digital sales roles at AOL and CNET.

Steve is based in San Francisco, California.

Tim Trevathan

Head of Revenue Operations and Sales Strategy

As Head of Revenue Operations and Sales Strategy for DEFY Media, Tim Trevathan guides the company’s advertising monetization strategy and oversees operations and product optimization across its top-ranking brand portfolio.

Tim previously served as GM of DEFY’s thriving CLiP (Content Library Platform) which connects the world’s top media publishers and video content producers to deliver daily premium video content across all content verticals. Tim guided a team responsible for providing a wide range of publisher clients with both technology and advertising services that have enabled content partners to grow audiences and revenue optimization opportunities. He also worked closely with DEFY’s programmatic advertising team to offer a holistic content, technology, and monetization platform to its diverse publisher partners.

Prior to DEFY, Tim led publisher solutions and syndication services for Alloy Digital (which merged with Break Media in 2013 to form DEFY). His experience in digital media spans more than a decade, as head of distribution and publisher development at Digital Broadcasting Group (acquired by Alloy Digital in Spring 2013) and CFO at SandBox TV, a video platform technology.

Tim began his career working in film and television production.

Helene Dina

SVP Head of Content Strategy and Operations

Helene oversees video publishing operations, platform partnerships and guides audience development and strategy on behalf of DEFY’s premier brands.

Prior to DEFY Media, Helene ran her own consultancy as a trusted advisor to corporate clients in social media, social gaming, entertainment and consumer products to build strategic growth plans, increase operational efficiencies and establish investor relations best practices. Prior to running her own consultancy, she worked at The Walt Disney Company for close to a decade as an executive in strategy and business development for Disney & ESPN’s distribution sales organization, and digital media management for the Disney ABC Television Group. She was instrumental in shaping early digital video agreements and in bringing their cable networks’ TV shows to the Internet via streaming websites and apps. Helene also served as an investor relations executive for Disney’s corporate finance group. Helene held roles as product manager for social gaming company WorldWinner, a subsidiary of Game Show Network (GSN), a joint venture of Sony Pictures Television and DirecTV, and at Predictive Media, a developer of program guide software for television set-top boxes. She began her career as a Management Consultant at Monitor Group, now part of Monitor Deloitte.

Helene graduated with high honors from the University of California, Berkeley with a Bachelor of Arts degree in Economics and earned an MBA from Harvard Business School.

Dave Silverstein


Dave Silverstein serves as General Manager and SVP, SMOSH where he leads strategic planning, business operations, and programming strategy for the global comedy brand.

Dave oversees the brand’s multi-faceted enterprise, which counts a 40MM+ cross-platform audience. The SMOSH brand extends across multiple record-setting owned and operated digital channels, and a highly trafficked website. For more than a decade, SMOSH engages its massive audience with award-winning content and innovative projects, including two feature length films, live and long-form scripted programs, chart-topping music albums, mobile apps, and games.

Prior to his role as GM and SVP, SMOSH, Dave served as Director, Content Strategy and Operations, focused on innovation and building meaningful scale across DEFY’s portfolio of brands and creative studios. Before joining DEFY, Dave served as a Press Secretary for former U.S. Senate Majority Leader Harry Reid (D-NV).

Dave graduated from Vanderbilt University (CO 2008) and received an MBA from NYU Stern School of Business (CO 2015).

Christopher Willey

SVP, Development TV & OTT

Christopher Willey, SVP Development TV & OTT, oversees all aspects of DEFY original programming that is developed and produced for third party television and digital distributors. Willey works closely with DEFY’s internal development team to nurture intellectual property on its owned and operated platforms that can grow into long form, high budget productions such as TV shows, films and documentaries.

Prior to his role at DEFY, Willey served as Head of Development at Conde Nast Entertainment for the company’s digital channels. Previously, he served as Logo TV’s Head of East Coast Development and Production where he oversaw The A-List Franchise, NewNowNext Awards, Be Good Johnny Weir, Setup Squad, Pretty Hurts, The Big Gay Sketch Show, and Jeffery & Cole Casserole.

Before joining Logo Original Programming in 2005, Willey worked in TV and Film development for Comedy Central, Walden Media, Scott Rudin Productions, and Paramount Pictures.

Adam Silverman

SVP, Business & Legal Affairs

Adam Silverman leads business affairs functions for DEFY’s commercial activities, development and production of original and branded programming, and international licensing and distribution efforts for DEFY’s premium, multi-platform entertainment properties. He is also involved in securing future development for film, television, and publishing opportunities for its brands and leads efforts regarding hard and soft good merchandising.

Adam has been involved with many of DEFY’s award-winning scripted and unscripted productions and properties, including SMOSH’s feature length film Ghostmates, the animation channel Shut Up! Cartoons, the celebrated pranks for good franchise Prank it FWD, and AWE me’s Super Fan Builds, and Man At Arms.

He has served as a panelist for multiple industry events and associations, including the Northside Festival, the American Bar Association Forum on the Entertainment and Sports Industries, Google’s Creator Bootcamp, and the Legal Hackers society. He is a supporting member of the Paley Center for Media, the 92nd Street Y, the Public Theater, Young Patrons of Lincoln Center, and the Brooklyn Academy of Music.

Adam is a graduate of Brooklyn Law School and Binghamton University.

Jorge Maldonado


Jorge Maldonado serves as SVP and Head of Clevver, DEFY’s leading digital entertainment and women’s lifestyle brand with over 11M subscribers and 200M monthly video views. He was a co-founder of Clevver Media, which was formed in 2006 and acquired by Alloy Digital (now DEFY) in 2012.

In his role, Jorge oversees the brand’s multi-platform video strategy that has propelled Clevver to its leading position in the lifestyle and entertainment news space. Under his guidance, Clevver has seen rapid and record growth through compelling and relatable content offerings that include real-time coverage of Hollywood events & award shows, as well as a diverse slate of lifestyle and beauty programming catering to gen Z and Millennial viewers across its five channels. Jorge has led programming strategy for such break-out hits as Clevver Style’s Beauty Break & Beauty Trippin’, as well as recent initiatives that have expanded the brand into documentary-style storytelling.

Prior to joining DEFY, Jorge was studying Electrical Engineering at USC where his interest and focus in web development subsequently helped launch his digital media career. His passion for pop-culture led him to launch Clevver Media out of his garage in West Covina, CA where he and his co-founder quickly grew the business to more than 30 employees before joining Alloy Digital and later DEFY.

Jorge resides in Redondo Beach, CA with his wife and daughter.